The Role of Internet in Marketing of Technology Products Essay Example for Free

The Role of Internet in Marketing of Technology Products Essay Advertisements play a vital role in marketing of technology products. Over a period of time advertising has evolved as a vital communication system for both customer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target audience. From large multinationals to small retailers, all increasingly rely on advertising and on various forms of promotion to help them market product and services in the most efficient manner. With the rapid development of Internet, the way of advertisement is also has been changed. Now producers are interested to introduce the product with least cost to customer and using the Internet technology, which is available at the doorstep of the customer. Customer has no need to visit the retailer of merchants to get the information about the technology product. Even customer can compare the features of various brands Online and take decision for the best technology product. So the use of Internet has been increased in past decades. Conducting business in the digital economy means using web-based systems on the Internet and other electronic networks to do some form of electronic commerce. Internet is a fast growing tool to promote products and services in the world. It also referred as i-marketing, online marketing, e-marketing and web marketing. This is considered as a strong medium that brings unique benefits to a venture by taking their product and services to the platform of the world at lower costs. The business of any kind of product is now driven with the strategy of marketing through Internet as it is used as a source to reach and communicate the customers using the Internet, companies can provide information about their products and services to the customers through the websites, search engines to co-ordinate the customers and the sellers. Customers can use e-mail to connect to the producers. In todays turbulent times, an effective and innovative marketing medium is a huge competitive advantage to producers of the technology-based products. Marketers, today, have realized the potential of a new cost-effective marketing and advertising space—the Internet. India, with a population of over one billion, is potentially a huge market for various technology products to explore. A recent study by Internet and Mobile Association of India (IAMAI) pointed out that there are 45. 3 million active Internet users in India. Based upon this study, it reveals that the contribution of Internet in Marketing of Technology Products is rapidly increasing. The present paper endeavours to study how Internet helps in marketing of technology products and how it saves the cost of advertisements made by companies to promote their business. The paper also describes the aspects related to the e- payment system as payment and clearing through Internet as a major boon for the upliftment of marketing of technology products. Keywords: Technology Product, advertisement, electronic commerce, digital economy, online marketing, I-marketing, e-payment.