Psalm 23

Ann Lim Essay #5 In Class Poetry/Song Analysis Psalm 23 is a well known and often recited, memorized and studied passage of the Bible. It is probably one of the most cherished and treasured Psalms of Christian Religion. Even those who once attended the Church at the young age can recognize and recall Sunday School lesson of â€Å"The Lord is my shepherd, I lack nothing. † The book of Psalm consists of total of 150 poems. It is divided into 5 books: Book I (Ps. 1-41), Book II (Ps. 42-72), Book III (Ps. 73-89), Book IV (Ps. 90-106) and Book V (Ps. 107-150).The book of Psalms is written by numerous authors including King David and Psalm 23 is written by this King who reigned and ruled the Israelites with justice, and righteousness. His name is mentioned the most in the Bible and he is the most beloved King by the Israelite Nation. This particular Psalm was probably written in David’s later life as King. In studying 1 and 2 Samuel, David was the youngest son of Jesse of Bet hlehem. Though King Saul was already reigning as the King of Israel, by the command of God, the prophet Samuel anointed David as King of Israel instead because of King Saul’s disobedience and pride.However, before David was officially recognized and put on the throne, he suffered persecution and hardship from King Saul who wanted him to be dead. Because King David has relied on the Lord his God to bring him to the place of Kingship at God’s timing, he was humble and trusting in God. According to the Bible, because he was such a character, God himself has called him a man after God’s own heart. Before he was a King, he was a shepherd himself who protected and tended his father’s sheep. The Bible also notes that he was a skillful musician.Psalm 23 has been given the title, â€Å"A psalm of David. † In this psalm, David claims himself to be a shepherd who is led by God, his shepherd. The shepherd guides, protects and comforts the sheep. Good things ar e prepared in the presence of his enemies. And because this is the kind of shepherd God is, the sheep or himself shall not want anything else. And in all of his life, goodness and love will follow him and he will dwell in the house of God. King David is addressing to himself and meditating on his God, the good shepherd.He confesses about the shepherd, his Lord who leads him, who refreshes his soul, who guides him and protects him. He then switches to addressing God directly, â€Å"You prepare a table before me/†¦You anoint my head† (Ps 23:5). When the reader reads, they are able to make the same profession of trust in God and who God is, then able to speak to God, like David himself. They are able to pray and confess the same faith and assurance. Psalm 23 is a prayer of David and his conversation with the Lord, his shepherd. Many pastors and evangelist has preached of Psalm 23.Without the help of religious experts, anyone can understand and comprehend this Psalm. This sh epherd, or David’s Lord is a good shepherd, or a leader who tends the sheep with love, care, gentleness and goodness therefore I, the shepherd lacks nothing and will dwell in the shepherds house forever. â€Å"The LORD is my shepherd† (Ps. 23:1) personifies God as a shepherd. The first stanza indicates â€Å"I† the speaker as the sheep. Humans do not â€Å"lie down in green pastures,† or needs to be led â€Å"by quiet waters† nor do they need â€Å"rod and staff† to be comforted (Ps. 3:2, 4). These actions signify the speaker as the sheep and God as the shepherd. The sheep is known to be blind, needing constant attention. They do not know how to protect themselves nor do they know how to rest because they are the most anxious and paranoid animals. The shepherd in the days of David guarded the sheep with their lives. Not only does the shepherd needs to be with the sheep at all times, shepherd often had to protect them from wild animals such a s lions, or bears even if it coasted his life. This is why they carried both the rod and staff.The rod was used for protection and staff was used for leading the sheep. By personifying humans as the sheep who is blind, always needing guidance and attention shows how helpless and needy humans are. This signifies the relationship between the men and God and their need for each other. King David shows in Psalm 23 how much himself and the children of God are in need of the Lord, the good shepherd. He is the kind of shepherd who provides, who protects, who guides from â€Å"green pastures† to the â€Å"house of God† (Ps. 3:3, 6). Those who practice Christian faith are once again reminded of God’s grace when reading this passage. They are assured once again of the Lord’s goodness and love and his good way of leading, protecting and providing for them. Psalm 23 truly reflects on the Christianity because it shows the Lord as the leader and the people as follower, like sheep and shepherd relationship revealed in this Psalm. And it is God who leads his people into His presence, or the house of the Lord.

Rrl of Marketing Information System

REVIEW OF RELATED LITERATURE A marketing information system (MIS) is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing. A marketing information system can be used operationally, managerially, and strategically for several aspects of marketing.The first definition of marketing information systems was presented by Cox and Good (1967) who referred to them as a group of procedures and methods for the planned analysis and the presentation of information to be used in marketing decision making. Later, this definition was extended by several authors such as Brien and Stafford (1968), Proctor (1991), Talvinen (1995), Burns and Bush (1995), and Kotler (1991, 2003), among others.Thus, Proctor (1991) defined the MKIS as a system that examines and collects data from the envi ronment; that uses data for the operations and transactions within the company, and that filters, organizes, and selects data to present them for business purposes. According to Kotler (2003) and Bums and Bush (1995) defined the MKIS as a consistent system of people, equipment, and procedures to gather, classify, analyze, evaluate, and distribute the necessary, timely, and precise information needed for decision making.For Talvinen (1995), the marketing information systems are a fundamental part of the company information systems portfolio that aids the direction of the managerial process, especially the marketing process. Jobber (2007) defines it as a â€Å"system in which marketing data is formally gathered, stored, analyzed and distributed to managers in accordance with their informational needs on a regular basis. † Kotler, et al. (2006) define it more broadly as â€Å"people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, an d accurate information to marketing decision makers. A formal MkIS can be of great benefit to any organization whether profit making or nonprofit making, no matter what its size or the level of managerial finesse. It is true today that in many organization an MkIS is integrated as part of a computerized system. To manage a business well is to manage its future and this means that management of information, in the form of a companywide â€Å"Management Information System† (MUS) of which the MkIS is an integral part, is an indispensable resource to be carefully managed just like any other resource that the organization may have e. . human resources, productive resources, transport resources and financial resources. Marketing information systems (MKIS) must play a different role from the roles they traditionally performed; that is, they need roles that may guide and support the decisions made at the corporate, functional, and operational levels. Previous research on the applicat ion of the MKIS shows that they have been applied mainly to the routine function of marketing rather than the strategic function (Xianzhong, 1999).Frequently, organizations have utilized these information systems to support the competitive analysis that they themselves conduct and to find out the market conditions, however, they have not developed research that may support the formulation of strategies, or such development has been nonexistent (Main & Marone, 2002). According Zabriskie and Huellmantel (1994) have pointed out that providing competitive information to formulate strategies is the responsibility of the marketing director, with the support of the marketing research department.However, conceptual and empirical research on marketing information systems has given little attention to the type of information that those in charge of making decisions may consider useful for the performance of their marketing tasks (Ashill & Jobber, 2002). According to Proctor (1991), there is a lot of information, but not of the correct type, and much error; that is, such information is more focused on the operational rather than on the strategic function.Nevertheless, it is necessary to take into account that the utilization of the MKIS is crucial for the success of an organization and should be an integral part of the strategic planning process (Amaravadi, 1995) since the marketing data base is a vital element for the strategic planning of many companies and often presents challenges in terms of management, marketing and sales (Stone & Shaw, 1987). In the latter half of the 20th century, several authors such as Cox and Good (1967), Kotler (1991, 2003), Proctor (1991), and Talvinen (1995), among others, have presented models for marketing information systems.Bums and Bush (1995) presented a classification of the marketing information systems similar to that of Kotler's (2003) through a model in which there is an interrelationship between the environment and the MKIS and among these and the managing directors. Talvinen (1995) classified the models presented in two groups determined by the managerial position and the operational-tactical function of those who make the decisions.In the first group, the basic classifying models of all the authors are presented, and the users are likely to be the senior executives, business strategy units, directors, marketing analysts, and experts. In the second group, the model of Moriarty and Swartz (1989) is found, and its users are likely to be the mid-level executives and sales operations personnel. According to Ansoff, Declerck, and Hayes (1990), the strategic level of a company is in continuous contact with the organizational environment; for Mintzberg and Quinn (1993), strategy is defined in terms of the four p's: plan, pattern, position, and perspective.Finally, according to Thompson, Strickland, and Gamble (2005), the strategy consists of business competitive movements and approaches that the directing manage rs employ in order to attract and please clients, compete successfully, make the business grow, conduct operations, and reach set goals. At the turn of the 21st century, researchers paid increased interest in the marketing information systems that are required by those in charge of making decisions (Amaravadi, 1995; Ashill & Jobber, 2002; Talvinen, 1995).However, little has been studied regarding the marketing information systems and the formulation of strategies at different levels. Research studies have centered upon general aspects of the formulation process and strategy implementation (Ashill, Frederikson, & Davies, 2003; McCarthy & Leavy, 2000; Varadarajan & Jayachandran, 1999; White, Conant, & Echambadi, 2003) rather than on specific aspects such as the information systems that the organizations require in order to formulate strategies (Proctor, 1991).However, it is necessary to consider that organizations operate at three levels (corporate, business unit, and functional or op erational) and reflect, at the same time, three strategy levels (corporate, business unit, and functional or operational). The MKIS range from the strategic to the operational level and require a different type of information on marketing at each level.This distinction of levels has prompted some authors to study the MKIS and strategy levels (Hair, Bush, & Ortinau, 2003; Talvinen, 1995), as well as the MKIS required at each strategy level (Talvinen, 1995), but the type of marketing information required at each strategy level and for each MKIS has not been studied. Like the application of the marketing activities, the application of the MKIS has also concentrated on the area of productivity and sales administration more than on the strategic area (Hewson & Hewson, 1994; Wilson & McDonald, 1994).Even though some businesses have used these systems at the strategic level, their use still concentrates on the marketing functions related to the client, such as, for example, direct sales (X ianzhong, 1999). In the face of the existing gap in the literature, and, above all, because there is no classification of the MKIS by strategy level, the information that the managing directors require at each level was classified for each MKIS taking into account the definitions that these systems present (Burns & Bush, 1995; Kotler, 2003; Talvinen, 1995).

Analysing the strategic situation of a company Essay

Analysing the strategic situation of a company - Essay Example The main strengths of the company are strong management, loyal customers, acquisitions and financial position. The analysis has identified lack of diversification and failure to embrace technology in management as some of the weaknesses of BAT. The company faces threats from competitors. The corporate strategies adopted by BAT include acquisitions, manufacturing of products that meet the purchasing power of diverse customers and taking initiative to develop voluntary standards. The main strategic issues BAT are on forecasting demand as this varies greatly and restrictive legislations. The recommended actions include adaption of technology in the supply chain and invest more resources in research and development. In almost all parts of the world, tobacco is consumed and cigarettes are the most iconic of tobacco consumption (Moerman and Van, 2005, p. 375). According to Moerman and Van (2005, p. 375), cigarette smokers always strive to satisfy their craving for them as they do in case of hunger. This makes the industry post high annual revenues. Cigarette is a simple object made from shredded tobacco rolled on a paper and it was invented in the nineteenth century. Cigarettes emerged in first half of the nineteenth century in France and Spain. By 1830s, France was producing hand rolled cigarettes but this was later overtaken by pipe tobacco and snuffs that was being consumed US (Thompson, 2004, p. 21). This was followed by various developments in the industry that eventually led to the formation of a well-organized tobacco industry with several players. One of the major companies in the tobacco industry is the British American Tobacco (BAT). Tobacco industry contributes significantly to the eco nomic development of countries globally through employment and tax. However, the industry faces huge opposition from health organization given that smoking causes

Write a report on the UK Government Green Policies and its Essay

Write a report on the UK Government Green Policies and its implications both positive and negative on enterprise based in the UK - Essay Example People all across the globe are very worried about the problems. Slicing carbon emission has been identified as one of the prime issues for increasing pollution. In the month of March in the year of 2010, Department for Environment Food and Rural Affairs (DEFRA) published a plan which is related with the climate change. This plan defines about DEFRA’s policy to reduce emission of greenhouse gas and also address the opportunities and risk associated with present climate change (DEFRA, n.d.). The government of the United Kingdom supported the Green Grid which is a non-profit making organization working in whole world for the boost of IT energy efficiency. Department of Energy (DOE) of US is grouping with Green Grid to the advance efficiency of energy in IT world (Mellor, 2007). The EU code of conduct is developed for the greener datacenters. UK Chief of Information Office Council has been summoned for reducing the footprint of carbon in government computers and also to improve the efficiency of IT in public sector by Gillian Merron, the Cabinet Minister. The UK government brings new plan in order to control the climate change. This plan sets the belief of the government that stumpy carbon transformation will be the most important drivers of growth of economy and also creation of job – in UK and globally (Pindyk, n.d.). On 31st March of 2010, DECC has opened a collaborative consultation document with Department for Business, Innovation and Skills about the stumpy carbon skills. The government has also started to tackle the problem. This is true that humans commit the wrong things for the environment like polluting lakes and rivers, discharging sulfur dioxide in the air and also releasing chlorofluorocarbons (CFCs) that causes ozone depletion. So, the government restrictions and intervention of taxes on the emission, prevents this kind destructive

Psycholinguistics and Second Language Acquisition (Education) Essay

Psycholinguistics and Second Language Acquisition (Education) - Essay Example Learning a second language (L2) can not only be a considerably challenging and daunting task for many learners, but also a rewarding experience (Lennartsson, 2008). It takes time for a learner to study and adequately develop a language. My journey of learning English has always been demanding but within the learning, I learnt to overcome its challenges. Having been brought up in Germany and studying German for most of my childhood, I did not start learning English until when I moved to a secondary school in Singapore where I struggled to cope with the language and saw it necessary. After my secondary level, I was sent to Australia to further my education where I passionately perceived the language as pleasurable to learn. In understanding my learning outcomes as an L2 learner in English, this paper aims to examine my personal experience in the study of English in the secondary and tertiary level of my education by critically reflecting on two major factors. It discusses the ‘so cial context’ and ‘motivation’ for my L2 learning in relation to the changes in learning environment across the globe from Europe to Asia where I was brought up. Looking back at my extraordinary language learning experiences in Europe and Asia, I am grateful for learning two languages in two different continents. Born in Bavaria, Germany, I was brought up there for most of my childhood. My parents, my father in particular, spoke to me in German and I adopted it as my first language (L1). At times, my mother, of Singaporean background, would speak to me in English and thus I gradually acquired it as my second language (L2). Although my English was limited and I was never compelled into learning it, German was regarded as my primary language of instruction and communication. When I was twelve years old, in the mid-80s my family moved to Singapore where my learning of English as a second language began. Having completed

UNDERSTANDING WORK & ORGANISATIONS,Is bureaucracy and scientific Essay

UNDERSTANDING WORK & ORGANISATIONS,Is bureaucracy and scientific management are old fashioned - Essay Example Since the Weberian bureaucratic model tends to incorporate higher forms of formalization and immense standardization of procedures, certain sectors can`t sustain without applying the central ideals proclaimed by the model (Farazmand 2009 p. 61). For instance, the institutions like the military, police or even hospitals still tend to apply weberian rules to the organization since the performance of these institutes would be direly affected in absence of these rote procedures. Therefore, the proposition that the classical model of bureaucracy presented by Max Weber has now gone extinct is a mere exaggeration since most of the ideals of the model are still being applied to orthodox government organizations and even in a few large organizations. However, since innovation and technology also tend to dictate the rules of management in the present century; most of the private organizations and the multinational firm have shifted away from the Weberian model of management where they tend to minimize the role of hierarchy and strict application of rules in favor of employee employment and generation of newer ideas by giving a richer experience at the workplace. However, even in the most advanced and progressive organizations, a few set of rule enacted by Weber`s model of bureaucracy are applied. Therefore, the classical model of bureaucracy, with a few moderations is still applied in a few orthodox organizations whereas the progressive organizations tend to minimize the effect of weberian rules and regulations (Clegg & Harris 2011 p.14). Bureaucracy, as a system of rules and procedures, doesn’t ideally suit the needs of the highly unpredictable and ever-changing market which then dictates the kind of management model an organization undertakes (Selden 1997 p. 19). The contemporary organizations feel that applying bureaucratic model would equate welcoming red-tapism and alienations amongst the personnel of

Stochastic finance Assignment Example | Topics and Well Written Essays - 2500 words

Stochastic finance - Assignment Example (a) The data used in this question has been obtained from Yahoo Finance (EODData.com.) and the companies considered are; AMERICAN AIRLINES GROUP INC, RADIAN GROUP INC and PHARMATHENE INC. These three companies trade in stocks and are listed in National Association of Securities Dealers Automated Quotations (NASQAD), New York Stock Exchange (NYSE) and American Stock Exchange (AMEX) respectively. To analyze the changing trend in stock prices, I have considered daily closing stock prices for each of the three companies listed above and extracted a 30 day information ending 12th May 2015 (see excel work book; sheet 1) (b) Sheet 1 of the excel work book shows the calculations for the logarithmic changes in the daily closing stock prices for each of the three listed companies in their respective stock markets. The table in the appendix section has the results to these calculations. A 30 day result is considered. The curve shown in the graph above clearly indicates the performance in the stock markets for the American company. The daily closing stock prices for American Airlines Group Inc, a company in the NASQAD markets tends to be stable by showing a regular drop in stock prices over the first few weeks. The growth rate however tends to shoot and hitting its maximum of $52.71 after which the drop is drastic and reaches its minimum of $47.01 before picking up gradually towards the end of the six week period. These changes in daily closing stock prices for American Airlines Group Inc are concentrated around its mean stock price of $49.13 and hence a normal distribution. Compared to the American Airlines Group Inc, the trend in Radian Group Inc, listed in NYSE, is a steady upward growth for stock prices for the first days within the analysis period. The price then changes the growth pattern suddenly and hits its highest of $18.45 before reducing to $16.7; the least price during the period. Stability in growth around the mean price of

Claudio and Hero may be the young lovers but Beatrice and Benedick are Essay

Claudio and Hero may be the young lovers but Beatrice and Benedick are much more appealing. Say how far you agree or disagree with this statement - Essay Example The comedy displays acts of affection between Claudio and Hero. When Claudio comes back from the battle, he rekindles his love for Hero. The comedy depicts sweet love full of warmth to each other and later plan to engage in marriage (Shakespeare, 2005:18). However, Benedick on the other hand engages in an argument with Beatrice. They both vow never to engage in marriage in their lives. In deed, scholars view Claudio and Hero as two young lovers due to their outward feelings for each other. Although Benedick and Beatrice despise each other and end up in arguments, they seem more appealing since they inwardly have affection for each other despite the persistent competition in outwit, outsmart, and out-insult with each other. When they encounter a trick that leads to their falling in love, they fall for the trick, and later they end up declaring their love for each other. Though Claudio and Hero appear as young lovers in the comedy, their love to some extent lacks genuineness and trust. When a trick plotted against them takes its course, Claudio fails to consider his trust and love for Hero and ends up despising her in front of the congregation on their wedding day thus cancelling their wedding (Shakespeare, 2003:198). Benedict and Beatrice are more appealing since they declare their love for each other though both of them had vowed never to engage in marriage. They portray a strong sense of will. When Claudio mistreats Hero who is Beatrice’s cousin, Beatrice confronts him protesting for equality. After their love declaration for each other, Beatrice asks Benedick to seek revenge on Claudio but Benedick hesitates depicting that he never acts on impromptu (Shakespeare, 2005:64). After revelation of the deception that took place, Claudio feels sorry and pleads for forgiveness. He even promises to marry Beatrice as a substitute for Hero but finds the substitute to be Hero herself. In conclusion,

Negotiating One's Salary and Benefits Essay Example | Topics and Well Written Essays - 2500 words

Negotiating One's Salary and Benefits - Essay Example Writing out applications and covering letters, attaching resumes and visiting job interviews till one is selected is a laborious process but one does ultimately learn what works and what doesn’t in the real world. The proof is that one, finally, gets the job - now what comes next? The question of salary and benefits during the selection process has brought out varying reactions from a number of different candidates. While some people embrace it as a way of proving their net worth in the market place, others fear and label it as unpleasant because it is likely to intervene in negotiations and could keep them back from joining a company. Thus, negotiating salary and benefits refers to the ability to know what the worth of your skills is on the marketplace. This is a tremendously essential requirement for job seekers who want to be shown the career paths available in an organization. Salary negotiation typically starts after the candidate has proved of some value or purpose to an employer or even on the basis of his or her job profile, career path adopted so far and prospects and potential for the future that an employer sees in them. Sometimes a candidate can overvalue himself or herself and, thus, disqualify oneself out of the reckoning for the final selection. In an employer’s market especially during a downturn this can leave many worthy, experienced and capable candidates feeling undervalued or not being required. If the candidate relents and joins the organization at a lower salary than he is worth. , no doubt the employer will get excited and eager to welcome the candidate but this euphoria will typically be short-lived since the candidate is liable to switch in the event of a better position available elsewhere at a later juncture. It is clear that the salary and benefits issue remains paramount in the job market, as well as opportunities for promotion and growth in employment because it has been seen that management is already intent about taking the best of value from an employee but hesitates to pay him or her what they are really worth. What organizations don’t realize are that it takes a lot of time and effort to advertise, recruit, interview, select, orient and train every employee and there are a lot of resources involved in training and development of an individual. It is customary for both prospective employer and job seekers to engage in these activities. So if the rewards and promotions are not commensurate with the efforts that the employees are putting in, ultimately they will leave and join other organizations, primarily competitors in the same industry. Looking at salary and benefits as part of the total compensation package is a much better prospect. As long as the emoluments are enough to keep the home fires burning, the inexperienced candidates should understand that their qualifications will be undervalued until they can attach some relevance to it in terms of earned experience or projects handled and completed so that they get some feeling of the real world in action. After spending at least 2 to 3 years in their first job they can claim to have learned the ropes and begin to hold their own in

The Role of Internet in Marketing of Technology Products Essay Example for Free

The Role of Internet in Marketing of Technology Products Essay Advertisements play a vital role in marketing of technology products. Over a period of time advertising has evolved as a vital communication system for both customer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target audience. From large multinationals to small retailers, all increasingly rely on advertising and on various forms of promotion to help them market product and services in the most efficient manner. With the rapid development of Internet, the way of advertisement is also has been changed. Now producers are interested to introduce the product with least cost to customer and using the Internet technology, which is available at the doorstep of the customer. Customer has no need to visit the retailer of merchants to get the information about the technology product. Even customer can compare the features of various brands Online and take decision for the best technology product. So the use of Internet has been increased in past decades. Conducting business in the digital economy means using web-based systems on the Internet and other electronic networks to do some form of electronic commerce. Internet is a fast growing tool to promote products and services in the world. It also referred as i-marketing, online marketing, e-marketing and web marketing. This is considered as a strong medium that brings unique benefits to a venture by taking their product and services to the platform of the world at lower costs. The business of any kind of product is now driven with the strategy of marketing through Internet as it is used as a source to reach and communicate the customers using the Internet, companies can provide information about their products and services to the customers through the websites, search engines to co-ordinate the customers and the sellers. Customers can use e-mail to connect to the producers. In todays turbulent times, an effective and innovative marketing medium is a huge competitive advantage to producers of the technology-based products. Marketers, today, have realized the potential of a new cost-effective marketing and advertising space—the Internet. India, with a population of over one billion, is potentially a huge market for various technology products to explore. A recent study by Internet and Mobile Association of India (IAMAI) pointed out that there are 45. 3 million active Internet users in India. Based upon this study, it reveals that the contribution of Internet in Marketing of Technology Products is rapidly increasing. The present paper endeavours to study how Internet helps in marketing of technology products and how it saves the cost of advertisements made by companies to promote their business. The paper also describes the aspects related to the e- payment system as payment and clearing through Internet as a major boon for the upliftment of marketing of technology products. Keywords: Technology Product, advertisement, electronic commerce, digital economy, online marketing, I-marketing, e-payment.

Success of the Kong Hong Crossover Film

Success of the Kong Hong Crossover Film Chapter 1 Introduction Preface The purpose for this dissertation is to discover what is crossover film and what makes the crossover film a success. The cinema of Hong Kong has consider as the pioneer of chinese language movie. Especially between the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, most of movie fans will be familiar with names like Bruce Lee, Jackie Chan, John Wu from Hong Kong cinema. The reason why these movie star become so popular because they produce a lot of martial art film during that time. And then these martial art film brought to the western audiences. In fact, A lot of english speaking country or european start to aware of asian movie in that time. However, the English audiences might consider these martial art film as the crossover film. The English audiences think these martial art film as the crossover probably because these martial art film come with simple plot. The story are quite easy to understand for them such as the good and evil character. So the audienes are not nessesary to understand what the character speaking. Therefore, there is no language boundary when the english audiences watch it. In my research, these martial arts films in the past does not count as the crossover film. I would say the crossover film is relate to several elements which is culture references, co-production, company investment, audiences expectation, marketing, etc. Research background Back to Hong Kong cinema, The cinema of Hong Kong is one of the major movie industry in the Chinese language speaking cinema. Before 1997, Hong Kong was a colony of Britain and therefore Hong Kong had a greater freedom on economic and political than mainland China. Even in film industry, The censorship system in Mainland China have a very strHYPERLINK http://cdict.net/q/straightict rule. à ¢Ã¢â€š ¬Ã…“ Hong Kong filmmakers either steered away from criticzing China or did so in oblique ways à ¢Ã¢â€š ¬Ã…“(Clara Lawà ¢Ã¢â€š ¬Ã¢â€ž ¢s Farewell China,1989. P.127: Bordwell, 2000). Therefore, the Hong Kong film maker can barely sell their film or have to re-produce another verison to adapt the market in China. On the other hand, the America or other Euro country censorship syetem are vary widely than China. And a lot of Hong Kong film producers try to sell their films to some western country. But I think it was not that easy for the very beginning because the western audiences probabl y havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t seen any kind of asian movie before. à ¢Ã¢â€š ¬Ã…“European and North American audiences have never been particularly interested in Asian cinema, Apart from the occasional exotic import and anime.à ¢Ã¢â€š ¬? (D. Bordwell, 2003, P. 83) During the 1970s, the matrial art /Ku fung film become one of the major theme in Hong Kong. à ¢Ã¢â€š ¬Ã…“Golden Harvest was the top studio, signing up Jackie Chan, the kung fu comedy actor-filmmaker who would spend the next twenty years as Asias biggest box office drawà ¢Ã¢â€š ¬? (Chan and Yang, 1998, P.  164à ¢Ã¢â€š ¬Ã¢â‚¬Å"165: Bordwell, 2000). However, during the 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s. there was a industry crisis because of the Asian financial crisis and also the illegal copy and download over the internet. However, there was a few local film receive a huge success even it was a hard time for film industry by that period. Those are the film that I am going to cover in my research. Chapter 2 What is crossover film? 2.1 Chapter introduction In this chapter, I will be discuss how we define crossover film especially the film made in Hong Kong. Also, Hong Kong produced a lot of martial art or action movie during the late 1980à ¢Ã¢â€š ¬Ã¢â€ž ¢s and early 1900à ¢Ã¢â€š ¬Ã¢â€ž ¢s. And Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s probably relate to the politcal and society problem. It might be represent the identity of Hong Kong movie as the martial art film from the english audiences. And I want to find out why they have this thought. Apart from these martial art film, do they know other films that made in Hong Kong? 2.2 Hong Kong movie = Ku fung ? The Martial art movie can be chase back to 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s originally. And the Chinese people called it à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film, the term à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? is based on some fictional Chinese novel and always use of the old chinese dynasty as the background. The features of these à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? characters always appear with sword as the weapon and come with superpower. The à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film probably the most popular genre in the early cinema of Mainland China. I think the Chinese audiences need this kind of topic in the cinema such as heroic and myth after the post-war period. However, the chinese government strongly disapprove à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film in China as the subject matter is over superstition and violence. And some Hong Kong movie producer try to bring action movie to Hong Kong audiences in the late 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The reason is Hong Kong had a superior level of freedom as the social culture and economy development during the colony era. That was the competitive advantage for Hong Kong could produce some action film but Mainland China. à ¢Ã¢â€š ¬Ã…“In the British colony of Hong Kong, which had since 1950à ¢Ã¢â€š ¬Ã¢â€ž ¢s transformed itself from an entreport to an industial city, the 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s was also a period of rapid economic growth and social turmoilà ¢Ã¢â€š ¬? (Po Shek fu and David Desser, P.71: Cambridge university press, 2000). Therefore, I believe the martial arts movie has became popular start by the late 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The Martial arts movies still feature à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? style in the early Hong Kong cinema. However, there was some significant change in the Hong Kong cinema during the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s. I think the first time to allow western audiences to get to know about Hong Kong movies is the master of martial arts Bruce Lee return to Hong Kong cinema. Bruce Lees career achievement as well as cultural aspects of the film have an influence, he not only open the gate for the Chinese to first enter Hollywood, but also created his own philosophy on martial arts Jeet Kune Do. And make Action movies become one of the mainstream genres in Hong Kong. The early co-production with hollywood (Warner Bros) and Hong Kong (Golden Harvest) was à ¢Ã¢â€š ¬Ã…“Enter the Dragonà ¢Ã¢â€š ¬? in 1973. It was also the first time Hong Kong attempt to break into western audiences market. The film combined the traditional Kung fu and James bond action style genres. It wasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t really successful for the first breakthrough with western audiences because Lee dead in 1973. And then the action movie production seem to be lay low for while. This situation change until Golden Harvest studio sign up Jackie Chan as the action movie star. Jackie Chan as early as 1982 when it began to break into the Hollywood market, but he does not run smoothly into the international road. His first foray into the international market film called Cannonball Run. Unfortunately at the box office failure, And then after many years later Jackie took the first Hollywood movie Rush Hour which made him become popular in Hollywood. During the 70à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å"early 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, Hong Kong exported a lot of local movie to western country. In my opinon, I think the western audiences probably consider the early Hong Kong action movie as the crossover film. But I think these action movies just the films that made in Hong Kong. Therefore, I m going to look for the real definition for crossover film in next paragraph. 2.3 The definition of crossover film In fact, I canà ¢Ã¢â€š ¬Ã¢â€ž ¢t find any book that mention about the term à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? during my research. However, I found some other sourse over the internet to explain what is crossover film. Also I will use my own understanding to outline the definition of crossover film through the research. When I start typing the word à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? on google search engine. I found this web blogger called Pardesi over the internet and talk about what he/she thinks about crossover film. This blogger Pardesi make a compare between two successful crossover films which is Crouching Tiger Hidden Dragon and Slumdog Millionaire in the blog entry. Pardesi suggest that the definition of crossover film à ¢Ã¢â€š ¬Ã…“Such films go beyond the traditional markets in the home country, or already exploited by films from the country, and usually end up making a lot of money.à ¢Ã¢â€š ¬? Pardesi, (2010). In my opinion, I think Pardesi only suggest c rossover film more concern by marketing way. However, I believe crossover film can be relate many different elements apart from marketing. Firstly, I think it can separate into two parts which is the crossover film itself and the production. The crossover film itself can develop to culture, actor, and audiences expectation, and narrative structure. And the production element can define as company investment, finanical, special effect, and film location or studio. I think culture represent a lot within the crossover film because it can show some of the local element to western audiences. Also, it probably involve different actor from different coutry or speak different language. And the most important one is audiences expectation, the western audiences might expect to see something where the local film specialize at , or something they probably wont see from the english movie. for example, Martial art, high population or modern city scene. The second part to define crossover film is about production. firstly, it might involve western company to invest Hong Kong movie and re-packaging the film to be come suitable western marketing. Even finanical support is key element as produce a crossover film. Some western film production company might already own their advanced technology to create some imaginary scenes. However, these are just the thoughts come from my research. I will be provide some evidences to proof these elements are relevant. 2.4 Chapter summary This chapter has mainly introduced the theories and article which relevant in this research. It can give some idea to the reader about the crossover film. Also have the primary understanding about the marketing side and production side of the crossover film. In next chapter, I will discuss more about the elements which make the crossover film success. Chapter 3 The Crossover films 3.1 Chapter introduction The purpose of this chapter is to use three significant crossover films as the example. And then I will discuss the key elements which bring them to become sucessfull around the global. The films I will be focus on Kung Fu Hustle(2004), The film saved Hong Kong film industrial during the global economic crisis and the local film industrial decline. The second film I will look at is Rush Hour (1998), see how the western audiences expectation change from crossover film. Finlly, I will discuss how cross-movies in the western region of Hong Kongs success, rather than in Hong Kong by using à ¢Ã¢â€š ¬Ã…“Crouching Tiger, Hidden Dragonà ¢Ã¢â€š ¬? 3.2 Crossover to international à ¢Ã¢â€š ¬Ã…“Stephen Chowà ¢Ã¢â€š ¬? and à ¢Ã¢â€š ¬Ã…“ Kung Fu Hustleà ¢Ã¢â€š ¬? During the late 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, hong kong movie industrial met a several crisis. The internet technology was developing extremely fast. People start sharing the movie over the internet, or even purchase the illegal movie DVD copies rather than go to the cinema . Some movie production studio find it difficult to maintain the movie production as the box office decline. However, Hong Kong actor Stephen chow seem to be saved this crisis for Hong Kong movie industrial. Hong Kongs population is 7,061,200. As a small population and economic decline region, Some Hong Kong movie studio find it hard to survive. Therefore, they can only rely on producing some low budget film to maintain the business. Nevertheless, the cinema of Hong Kong still find the way to survive from mainland China and international market. Kung Fu Hustle 2004 is a one of the great successful example. The film recieve highly positive result. Before Kung Fu Hustle, there are several film which co-production with Columbria studio. Howeve, these film have failed at the box office because they remain a little local flavour. The western audiences probably more familiar with one of the most popular actor in Hong Kong Stephen Chow. He created his own comedy style on acting called à ¢Ã¢â€š ¬Ã…“Mo lei tauà ¢Ã¢â€š ¬? , this term can be referred to à ¢Ã¢â€š ¬Ã…“Silly talkà ¢Ã¢â€š ¬?. à ¢Ã¢â€š ¬Ã…“During an interview with Stephen Chow for his 2006 Asian Invasion season, the BBCs film critic Jonathan Ross referred to the genre as Silly Talk, a label that Chow was happy to accept.à ¢Ã¢â€š ¬? (Wikipedia. 2011. Mo lei tau), the interview also avalible on YouTube(Asian Invasion Episode 2 Part 2) . Stephen Chow produced the first film à ¢Ã¢â€š ¬Ã…“Shaolin Soccerà ¢Ã¢â€š ¬? which break through the western market. However, the second film Kung Fu Hustle Stephen Chow became an international success. Columbia pictures impressed by stephen previous film Shaolin Soccer and wanted to provide finanical support to Stehpen. As a result, Stehpen came up the new idea on the film Kung Fu Hustle in 2004. Stephen Chow also is an actor himself, he started his acting career from a local television. In early 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, he began to making film with his Mo lei tau comedy style. But this kind of acting style only limited to cantonese speakers understanding. Therefore, Stephen tried not to put too much Mo lei tau acting style in Kung Fu Hustle, and used the CGI and pop culture references instead. In addition, Stephen co production with Columbria studio and several film studio in mainland China. In my opinion, I think such as this kind of collaboration with western movie studio is quite benefit to Hong Kong film industrial. The reason is western movie studio has already built up a very mature technique on film production. Also, they developed some advance computer graphic during the editing part. This is a great improvement on visual effect for the Hong Kong film, so the CGI technology can perform the scene that impossible become possible. For example, à ¢Ã¢â€š ¬Ã…“Kung Fu Hustleà ¢Ã¢â€š ¬? refer a lot of superhuman ability combine with martial art. During the interview with BBC, Stephen said this kind of technology did a great help for his film, but he insist to put CGI graphic as the assistant role for the film. I agree what Stephen says because it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t lose the originality with martial art element. Also, the CGI effect just play a little role that make western audiences easier accept the film rather than produce the stereotype martial art movie. The western audiences probably have seen a lot different martial art film from the past. Furthermore, the Hollywood production system more focus on quality rather than quantity. à ¢Ã¢â€š ¬Ã…“Hollywood directors count themselves lucky to make a film every three yearsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦In the late 1990s Andre Lau( Hong Kong director) was directing as many as 4 films per year.à ¢Ã¢â€š ¬? (David B, P.  117 2003). In such a condition, I think hong kong filmmaker can only produce some low budget film and lack of idea on creating some stunning story. Therefore, I reckon the collaboration between western film studio and Hong Kong film maker which is quite benefit to Hong Kong film to break through western market. Apart from big company support, Stephen Chow also wanted try some new element into the film such as put a several American pop culture in different scenes. These references including Road Runner à ¢Ã¢â€š ¬Ã…“Wile E. Coyote and Road Runnerà ¢Ã¢â€š ¬? , and a dance scene which refer to Amercian musical à ¢Ã¢â€š ¬Ã…“West side storyà ¢Ã¢â€š ¬? and the horror scene à ¢Ã¢â€š ¬Ã…“The Shingingà ¢Ã¢â€š ¬?1908. When I look at some Hong Kong movie in the past, I think they cant become mainstream movie in western country because the film is more focus on local audiences taste. Only some of the popular martial art or action movie can be sell to western. Beside, the western audiences only understand because these film content involve simple plot such as bad character get beat up by the good character. It might be already label that Hong Kong movie represent martial art or kung fu in some sence. Therefore, I believe the way to make western audiences re-consider Hong Kong movie not just another martial art or action film could be consider to put some western pop culture. This is not only reduce the language boundry, but also bring up some new element to the film. 3.3 Cultural cross-over movieà ¢Ã¢â€š ¬? Rush Hourà ¢Ã¢â€š ¬? Even Stephen Chowà ¢Ã¢â€š ¬Ã¢â€ž ¢s gain a hugh success from western market. There is still some movie fans not quite fancy foreign film. Especially the film is based on chinese language. According to producer Terence Chang à ¢Ã¢â€š ¬Ã…“A lot of Hong Kong films have things that I think American audiences canà ¢Ã¢â€š ¬Ã¢â€ž ¢t accept.à ¢Ã¢â€š ¬? D. Bordwell (P.19 ,2000) In 1998, Jackie Chan finally arrived to Hollywood. Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“Rush hourà ¢Ã¢â€š ¬? series become at Rank #1 at the North American box-office with a weekend gross of $33 million in September 1998 (figure on Appendix -1) Which is unexpected result for foreign film. I would say the Martial Art combine buddy movie opened the gate for crossover film. The movie applied the buddy film style like the hollywood film normally use. In Rush Hour, it is about a Chinese inspector and American detective. The character James Carter (Chris Tucker) keeps the American comedy element in the film, and Inspector Lee (Jackie Chan) remain his action scenes throughout the movie. I think the audiences have never seen the buddy film like this before which bring a lot of new visual elements to them. However, Jackie Chan reveal on his official blog that he didnt really like the film and he felt very disappointed. Chan Said, à ¢Ã¢â€š ¬Ã…“I felt the style of action was too Americanized and I didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the American humor.à ¢Ã¢â€š ¬? Which I consider the film might suitable for western audiences rather than local audiences. In à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬? series, there are a lot of jokes which based on minority racial stereotypes in Amer ican society. I think that makes the film easier to get accepted by majority white audiences. The two character portray totally different personality. Carter portray as a loud, speak with high pitch, impulsive, childish Black man who often causing trouble, Lee is a respectful Asian man who good at Kung Fu. According to King (2002) points out that à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"reduce any threat created by the spectacle of a seemingly dominating Black characterà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ (p. 149).These features of both characters become likeable for the western audiences. In Bar fighting scene, Lee says à ¢Ã¢â€š ¬Ã…“Whats up my Niggerà ¢Ã¢â€š ¬? to the bartender because Carter said that to the African customer. But Lee doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the wordà ¢Ã¢â€š ¬?Niggerà ¢Ã¢â€š ¬? is a racist word to African. I think the director uses quite a lot this kind of jokes in the film to reflect the culture differences from society. In contrast with Jackie Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s earlier Hong Kong action movie. He represented as a masculinity and tough character most of the time. But in à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬?, character Lee who always wanted help the FBI to solve the case. And the FBI try to use character Carter to send Lee away. Altough White Character involved small role in this film. I think the director still want White character to portray as important position in the film. 3.4 Crouching Tiger, Hidden Dragon (Crouching Tiger was very well received in the Western world, however Crouching Tiger was widely dismissed as just another wuxia film among many others in asia.) Chapter 4 Research Methodology 4.1 Chapter introduction The purpose of the primary research provide the basic level of understanding for the researcher. I will use questionnaire during the primary research. The questionnaire will be conducted ten questions which indicate the western audiences interest on crossover film. The result will indicate the future trends for crossover film. This chapter will be described how the methodology adopt and analysis research question. Furthermore, this chapter is going to explain the research design, research location, sampling design and data collection process, survey instrument, and ethical issue. 4.2 Research processes Primary research: Survey ÃÆ'  Questionnaire by Student/Internet users ÃÆ'  Collect from: Northampton/ linking the questionnaire on facebook ÃÆ'  Analyze results In primary research, it will be carry out a questionnaire research. According to Ticehurst, Gregory W (2000: P.135) defined a questionnaire survey is the way to collect information from individual by using a set of question. Therefore, I believe the first to do is focus on what type of information and respondent are looking for. Then start to think about an appropriate questions for the research. The primary research will only take 10% part of this dissertation. The reason is I am hoping to get about medium size of response rate from that. Here is the brief descript type of questionnaire survey will be use: Type of questionnaire Cost Length of questionnaire Response rate Street/University/Internet Low Short Medium 4.3 Research Location The questionnaire survey is taken place from the three locations in Northampton which are the Abbeyfield school , Northampton town center and University of Northampton. The reason of chosen these place to research because it can save time to traveling different places which far way from Northampton. Further more, it can widely spread collecting the data over the internet. 4.4 Survey Instrument Development The questionnaire (Appendix). There are 3 parts of the questionnaire. The first part is about personal information such as age, gender. this is designed to collect the demographic data of the respondents. Then, the second part is about the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s knowledge on crossover film. That is to collect the information about how much respondent know about crossover film. Finally, the third part is about respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest on crossover film. And that is designed to what sort element the respondent like so I can provide the recommendation for the future crossover film. 4.5 Ethic Issue in Research The protection for the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s information is one of the most important thing in the research. In à ¢Ã¢â€š ¬Ã…“Doing your research projectà ¢Ã¢â€š ¬?, According to the Judith Bell (2005: 51) the researcher can follow two things to maintain the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s right when they carry out a research. 1.) Keep the participant innominate. 2.) Treat all the information as confidential file which from the respondent. However, My questionnaire is based on personal opinion rather than personal details. Therefore, I suppose my research will not meet any ethical issue. Chapter 5 Conclusion 5.1 The future for the crossover film 5.2 Conclusion Appendix Part -1 Rush Hour Domestic Total Gross: $141,186,864 Distributor: New Line Release Date: September 18, 1998 Genre: Action Comedy Runtime: 1 hrs. 37 min. MPAA Rating: PG-13 Production Budget: $33 million 1998 Date (click to view chart) Rank Weekend Gross % Change Theaters Change / Avg. Gross-to-Date Week # Sep 18à ¢Ã¢â€š ¬Ã¢â‚¬Å"20 1 $33,001,803 2,638 $12,510 $33,001,803 1 Sep 25à ¢Ã¢â€š ¬Ã¢â‚¬Å"27 1 $21,202,929 -35.8% 2,643 +5 $8,022 $64,037,138 2 Oct 2à ¢Ã¢â€š ¬Ã¢â‚¬Å"4 3 $14,492,122 -31.7% 2,701 +58 $5,365 $84,014,663 3 Oct 9à ¢Ã¢â€š ¬Ã¢â‚¬Å"11 2 $11,105,465 -23.4% 2,701 $4,111 $98,382,886 4 Oct 16à ¢Ã¢â€š ¬Ã¢â‚¬Å"18 4 $8,247,411 -25.7% 2,724 +23 $3,027 $109,911,590 5 Oct 23à ¢Ã¢â€š ¬Ã¢â‚¬Å"25 6 $5,860,347 -28.9% 2,602 -122 $2,252 $117,284,969 6 Oct 30à ¢Ã¢â€š ¬Ã¢â‚¬Å"Nov 1 6 $3,799,380 -35.2% 2,402 -200 $1,581 $122,428,446 7 Nov 6à ¢Ã¢â€š ¬Ã¢â‚¬Å"8 10 $3,322,424 -12.6% 2,043 -359 $1,626 $127,044,896 8 Nov 13à ¢Ã¢â€š ¬Ã¢â‚¬Å"15 11 $1,866,524 -43.8% 1,615 -428 $1,155 $129,829,673 9 Sources from: http://boxofficemojo.com/movies/?id=rushhour.htm Part -2 I am a student from University of Northampton. I am going to conduct a survey about the Crossover film that made in Hong Kong. I would be grateful if you could finish this questionnaire. Your honest view is taken with highly to appreciate. All the information in the questionnaire will be kept confidential for analysis only. Thank you very much. (Please tick the appropriate box) Gender à ¢Ã¢â‚¬â€œÃ‚ ¡ Male à ¢Ã¢â‚¬â€œÃ‚ ¡ Female Age à ¢Ã¢â‚¬â€œÃ‚ ¡ 15 ~ 25 à ¢Ã¢â‚¬â€œÃ‚ ¡ 25 ~ 35 à ¢Ã¢â‚¬â€œÃ‚ ¡ 35~ 45 à ¢Ã¢â‚¬â€œÃ‚ ¡ 45 ~ above Do you know any of these asian movie stars from below? à ¢Ã¢â‚¬â€œÃ‚ ¡ Jackie Chan à ¢Ã¢â‚¬â€œÃ‚ ¡ Bruce Lee à ¢Ã¢â‚¬â€œÃ‚ ¡ Jet Li à ¢Ã¢â‚¬â€œÃ‚ ¡ Stephen Chow à ¢Ã¢â‚¬â€œÃ‚ ¡ Andy Lau à ¢Ã¢â‚¬â€œÃ‚ ¡ Tony Leung à ¢Ã¢â‚¬â€œÃ‚ ¡ Other ________________ Have you ever watched any other films that has been made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure if the film is made in Hong Kong 5. How often do you watch Hong Kong movies? à ¢Ã¢â‚¬â€œÃ‚ ¡ Daily à ¢Ã¢â‚¬â€œÃ‚ ¡ Weekly à ¢Ã¢â‚¬â€œÃ‚ ¡ Monthly à ¢Ã¢â‚¬â€œÃ‚ ¡ Occasionally 6. Do you think Hong Kong movies representing martial arts? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure Do you understand what the story is about when you watch crossover films? If the film is using original Chinese language, just subtitles. (such as these films for example) Shaolin soccer, kung fu hustle, Internal affairs, In the mood for love à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No 8. Do you prefer to see the actor you familiar with from Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No What sort of things do you expect to see when you watch a Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Kung Fu fighting à ¢Ã¢â‚¬â€œÃ‚ ¡Action movie star à ¢Ã¢â‚¬â€œÃ‚ ¡Local culture à ¢Ã¢â‚¬â€œÃ‚ ¡Comedy Would you recommend friends to watch film that made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No Success of the Kong Hong Crossover Film Success of the Kong Hong Crossover Film Chapter 1 Introduction Preface The purpose for this dissertation is to discover what is crossover film and what makes the crossover film a success. The cinema of Hong Kong has consider as the pioneer of chinese language movie. Especially between the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, most of movie fans will be familiar with names like Bruce Lee, Jackie Chan, John Wu from Hong Kong cinema. The reason why these movie star become so popular because they produce a lot of martial art film during that time. And then these martial art film brought to the western audiences. In fact, A lot of english speaking country or european start to aware of asian movie in that time. However, the English audiences might consider these martial art film as the crossover film. The English audiences think these martial art film as the crossover probably because these martial art film come with simple plot. The story are quite easy to understand for them such as the good and evil character. So the audienes are not nessesary to understand what the character speaking. Therefore, there is no language boundary when the english audiences watch it. In my research, these martial arts films in the past does not count as the crossover film. I would say the crossover film is relate to several elements which is culture references, co-production, company investment, audiences expectation, marketing, etc. Research background Back to Hong Kong cinema, The cinema of Hong Kong is one of the major movie industry in the Chinese language speaking cinema. Before 1997, Hong Kong was a colony of Britain and therefore Hong Kong had a greater freedom on economic and political than mainland China. Even in film industry, The censorship system in Mainland China have a very strHYPERLINK http://cdict.net/q/straightict rule. à ¢Ã¢â€š ¬Ã…“ Hong Kong filmmakers either steered away from criticzing China or did so in oblique ways à ¢Ã¢â€š ¬Ã…“(Clara Lawà ¢Ã¢â€š ¬Ã¢â€ž ¢s Farewell China,1989. P.127: Bordwell, 2000). Therefore, the Hong Kong film maker can barely sell their film or have to re-produce another verison to adapt the market in China. On the other hand, the America or other Euro country censorship syetem are vary widely than China. And a lot of Hong Kong film producers try to sell their films to some western country. But I think it was not that easy for the very beginning because the western audiences probabl y havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t seen any kind of asian movie before. à ¢Ã¢â€š ¬Ã…“European and North American audiences have never been particularly interested in Asian cinema, Apart from the occasional exotic import and anime.à ¢Ã¢â€š ¬? (D. Bordwell, 2003, P. 83) During the 1970s, the matrial art /Ku fung film become one of the major theme in Hong Kong. à ¢Ã¢â€š ¬Ã…“Golden Harvest was the top studio, signing up Jackie Chan, the kung fu comedy actor-filmmaker who would spend the next twenty years as Asias biggest box office drawà ¢Ã¢â€š ¬? (Chan and Yang, 1998, P.  164à ¢Ã¢â€š ¬Ã¢â‚¬Å"165: Bordwell, 2000). However, during the 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s. there was a industry crisis because of the Asian financial crisis and also the illegal copy and download over the internet. However, there was a few local film receive a huge success even it was a hard time for film industry by that period. Those are the film that I am going to cover in my research. Chapter 2 What is crossover film? 2.1 Chapter introduction In this chapter, I will be discuss how we define crossover film especially the film made in Hong Kong. Also, Hong Kong produced a lot of martial art or action movie during the late 1980à ¢Ã¢â€š ¬Ã¢â€ž ¢s and early 1900à ¢Ã¢â€š ¬Ã¢â€ž ¢s. And Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s probably relate to the politcal and society problem. It might be represent the identity of Hong Kong movie as the martial art film from the english audiences. And I want to find out why they have this thought. Apart from these martial art film, do they know other films that made in Hong Kong? 2.2 Hong Kong movie = Ku fung ? The Martial art movie can be chase back to 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s originally. And the Chinese people called it à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film, the term à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? is based on some fictional Chinese novel and always use of the old chinese dynasty as the background. The features of these à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? characters always appear with sword as the weapon and come with superpower. The à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film probably the most popular genre in the early cinema of Mainland China. I think the Chinese audiences need this kind of topic in the cinema such as heroic and myth after the post-war period. However, the chinese government strongly disapprove à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film in China as the subject matter is over superstition and violence. And some Hong Kong movie producer try to bring action movie to Hong Kong audiences in the late 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The reason is Hong Kong had a superior level of freedom as the social culture and economy development during the colony era. That was the competitive advantage for Hong Kong could produce some action film but Mainland China. à ¢Ã¢â€š ¬Ã…“In the British colony of Hong Kong, which had since 1950à ¢Ã¢â€š ¬Ã¢â€ž ¢s transformed itself from an entreport to an industial city, the 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s was also a period of rapid economic growth and social turmoilà ¢Ã¢â€š ¬? (Po Shek fu and David Desser, P.71: Cambridge university press, 2000). Therefore, I believe the martial arts movie has became popular start by the late 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The Martial arts movies still feature à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? style in the early Hong Kong cinema. However, there was some significant change in the Hong Kong cinema during the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s. I think the first time to allow western audiences to get to know about Hong Kong movies is the master of martial arts Bruce Lee return to Hong Kong cinema. Bruce Lees career achievement as well as cultural aspects of the film have an influence, he not only open the gate for the Chinese to first enter Hollywood, but also created his own philosophy on martial arts Jeet Kune Do. And make Action movies become one of the mainstream genres in Hong Kong. The early co-production with hollywood (Warner Bros) and Hong Kong (Golden Harvest) was à ¢Ã¢â€š ¬Ã…“Enter the Dragonà ¢Ã¢â€š ¬? in 1973. It was also the first time Hong Kong attempt to break into western audiences market. The film combined the traditional Kung fu and James bond action style genres. It wasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t really successful for the first breakthrough with western audiences because Lee dead in 1973. And then the action movie production seem to be lay low for while. This situation change until Golden Harvest studio sign up Jackie Chan as the action movie star. Jackie Chan as early as 1982 when it began to break into the Hollywood market, but he does not run smoothly into the international road. His first foray into the international market film called Cannonball Run. Unfortunately at the box office failure, And then after many years later Jackie took the first Hollywood movie Rush Hour which made him become popular in Hollywood. During the 70à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å"early 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, Hong Kong exported a lot of local movie to western country. In my opinon, I think the western audiences probably consider the early Hong Kong action movie as the crossover film. But I think these action movies just the films that made in Hong Kong. Therefore, I m going to look for the real definition for crossover film in next paragraph. 2.3 The definition of crossover film In fact, I canà ¢Ã¢â€š ¬Ã¢â€ž ¢t find any book that mention about the term à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? during my research. However, I found some other sourse over the internet to explain what is crossover film. Also I will use my own understanding to outline the definition of crossover film through the research. When I start typing the word à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? on google search engine. I found this web blogger called Pardesi over the internet and talk about what he/she thinks about crossover film. This blogger Pardesi make a compare between two successful crossover films which is Crouching Tiger Hidden Dragon and Slumdog Millionaire in the blog entry. Pardesi suggest that the definition of crossover film à ¢Ã¢â€š ¬Ã…“Such films go beyond the traditional markets in the home country, or already exploited by films from the country, and usually end up making a lot of money.à ¢Ã¢â€š ¬? Pardesi, (2010). In my opinion, I think Pardesi only suggest c rossover film more concern by marketing way. However, I believe crossover film can be relate many different elements apart from marketing. Firstly, I think it can separate into two parts which is the crossover film itself and the production. The crossover film itself can develop to culture, actor, and audiences expectation, and narrative structure. And the production element can define as company investment, finanical, special effect, and film location or studio. I think culture represent a lot within the crossover film because it can show some of the local element to western audiences. Also, it probably involve different actor from different coutry or speak different language. And the most important one is audiences expectation, the western audiences might expect to see something where the local film specialize at , or something they probably wont see from the english movie. for example, Martial art, high population or modern city scene. The second part to define crossover film is about production. firstly, it might involve western company to invest Hong Kong movie and re-packaging the film to be come suitable western marketing. Even finanical support is key element as produce a crossover film. Some western film production company might already own their advanced technology to create some imaginary scenes. However, these are just the thoughts come from my research. I will be provide some evidences to proof these elements are relevant. 2.4 Chapter summary This chapter has mainly introduced the theories and article which relevant in this research. It can give some idea to the reader about the crossover film. Also have the primary understanding about the marketing side and production side of the crossover film. In next chapter, I will discuss more about the elements which make the crossover film success. Chapter 3 The Crossover films 3.1 Chapter introduction The purpose of this chapter is to use three significant crossover films as the example. And then I will discuss the key elements which bring them to become sucessfull around the global. The films I will be focus on Kung Fu Hustle(2004), The film saved Hong Kong film industrial during the global economic crisis and the local film industrial decline. The second film I will look at is Rush Hour (1998), see how the western audiences expectation change from crossover film. Finlly, I will discuss how cross-movies in the western region of Hong Kongs success, rather than in Hong Kong by using à ¢Ã¢â€š ¬Ã…“Crouching Tiger, Hidden Dragonà ¢Ã¢â€š ¬? 3.2 Crossover to international à ¢Ã¢â€š ¬Ã…“Stephen Chowà ¢Ã¢â€š ¬? and à ¢Ã¢â€š ¬Ã…“ Kung Fu Hustleà ¢Ã¢â€š ¬? During the late 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, hong kong movie industrial met a several crisis. The internet technology was developing extremely fast. People start sharing the movie over the internet, or even purchase the illegal movie DVD copies rather than go to the cinema . Some movie production studio find it difficult to maintain the movie production as the box office decline. However, Hong Kong actor Stephen chow seem to be saved this crisis for Hong Kong movie industrial. Hong Kongs population is 7,061,200. As a small population and economic decline region, Some Hong Kong movie studio find it hard to survive. Therefore, they can only rely on producing some low budget film to maintain the business. Nevertheless, the cinema of Hong Kong still find the way to survive from mainland China and international market. Kung Fu Hustle 2004 is a one of the great successful example. The film recieve highly positive result. Before Kung Fu Hustle, there are several film which co-production with Columbria studio. Howeve, these film have failed at the box office because they remain a little local flavour. The western audiences probably more familiar with one of the most popular actor in Hong Kong Stephen Chow. He created his own comedy style on acting called à ¢Ã¢â€š ¬Ã…“Mo lei tauà ¢Ã¢â€š ¬? , this term can be referred to à ¢Ã¢â€š ¬Ã…“Silly talkà ¢Ã¢â€š ¬?. à ¢Ã¢â€š ¬Ã…“During an interview with Stephen Chow for his 2006 Asian Invasion season, the BBCs film critic Jonathan Ross referred to the genre as Silly Talk, a label that Chow was happy to accept.à ¢Ã¢â€š ¬? (Wikipedia. 2011. Mo lei tau), the interview also avalible on YouTube(Asian Invasion Episode 2 Part 2) . Stephen Chow produced the first film à ¢Ã¢â€š ¬Ã…“Shaolin Soccerà ¢Ã¢â€š ¬? which break through the western market. However, the second film Kung Fu Hustle Stephen Chow became an international success. Columbia pictures impressed by stephen previous film Shaolin Soccer and wanted to provide finanical support to Stehpen. As a result, Stehpen came up the new idea on the film Kung Fu Hustle in 2004. Stephen Chow also is an actor himself, he started his acting career from a local television. In early 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, he began to making film with his Mo lei tau comedy style. But this kind of acting style only limited to cantonese speakers understanding. Therefore, Stephen tried not to put too much Mo lei tau acting style in Kung Fu Hustle, and used the CGI and pop culture references instead. In addition, Stephen co production with Columbria studio and several film studio in mainland China. In my opinion, I think such as this kind of collaboration with western movie studio is quite benefit to Hong Kong film industrial. The reason is western movie studio has already built up a very mature technique on film production. Also, they developed some advance computer graphic during the editing part. This is a great improvement on visual effect for the Hong Kong film, so the CGI technology can perform the scene that impossible become possible. For example, à ¢Ã¢â€š ¬Ã…“Kung Fu Hustleà ¢Ã¢â€š ¬? refer a lot of superhuman ability combine with martial art. During the interview with BBC, Stephen said this kind of technology did a great help for his film, but he insist to put CGI graphic as the assistant role for the film. I agree what Stephen says because it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t lose the originality with martial art element. Also, the CGI effect just play a little role that make western audiences easier accept the film rather than produce the stereotype martial art movie. The western audiences probably have seen a lot different martial art film from the past. Furthermore, the Hollywood production system more focus on quality rather than quantity. à ¢Ã¢â€š ¬Ã…“Hollywood directors count themselves lucky to make a film every three yearsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦In the late 1990s Andre Lau( Hong Kong director) was directing as many as 4 films per year.à ¢Ã¢â€š ¬? (David B, P.  117 2003). In such a condition, I think hong kong filmmaker can only produce some low budget film and lack of idea on creating some stunning story. Therefore, I reckon the collaboration between western film studio and Hong Kong film maker which is quite benefit to Hong Kong film to break through western market. Apart from big company support, Stephen Chow also wanted try some new element into the film such as put a several American pop culture in different scenes. These references including Road Runner à ¢Ã¢â€š ¬Ã…“Wile E. Coyote and Road Runnerà ¢Ã¢â€š ¬? , and a dance scene which refer to Amercian musical à ¢Ã¢â€š ¬Ã…“West side storyà ¢Ã¢â€š ¬? and the horror scene à ¢Ã¢â€š ¬Ã…“The Shingingà ¢Ã¢â€š ¬?1908. When I look at some Hong Kong movie in the past, I think they cant become mainstream movie in western country because the film is more focus on local audiences taste. Only some of the popular martial art or action movie can be sell to western. Beside, the western audiences only understand because these film content involve simple plot such as bad character get beat up by the good character. It might be already label that Hong Kong movie represent martial art or kung fu in some sence. Therefore, I believe the way to make western audiences re-consider Hong Kong movie not just another martial art or action film could be consider to put some western pop culture. This is not only reduce the language boundry, but also bring up some new element to the film. 3.3 Cultural cross-over movieà ¢Ã¢â€š ¬? Rush Hourà ¢Ã¢â€š ¬? Even Stephen Chowà ¢Ã¢â€š ¬Ã¢â€ž ¢s gain a hugh success from western market. There is still some movie fans not quite fancy foreign film. Especially the film is based on chinese language. According to producer Terence Chang à ¢Ã¢â€š ¬Ã…“A lot of Hong Kong films have things that I think American audiences canà ¢Ã¢â€š ¬Ã¢â€ž ¢t accept.à ¢Ã¢â€š ¬? D. Bordwell (P.19 ,2000) In 1998, Jackie Chan finally arrived to Hollywood. Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“Rush hourà ¢Ã¢â€š ¬? series become at Rank #1 at the North American box-office with a weekend gross of $33 million in September 1998 (figure on Appendix -1) Which is unexpected result for foreign film. I would say the Martial Art combine buddy movie opened the gate for crossover film. The movie applied the buddy film style like the hollywood film normally use. In Rush Hour, it is about a Chinese inspector and American detective. The character James Carter (Chris Tucker) keeps the American comedy element in the film, and Inspector Lee (Jackie Chan) remain his action scenes throughout the movie. I think the audiences have never seen the buddy film like this before which bring a lot of new visual elements to them. However, Jackie Chan reveal on his official blog that he didnt really like the film and he felt very disappointed. Chan Said, à ¢Ã¢â€š ¬Ã…“I felt the style of action was too Americanized and I didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the American humor.à ¢Ã¢â€š ¬? Which I consider the film might suitable for western audiences rather than local audiences. In à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬? series, there are a lot of jokes which based on minority racial stereotypes in Amer ican society. I think that makes the film easier to get accepted by majority white audiences. The two character portray totally different personality. Carter portray as a loud, speak with high pitch, impulsive, childish Black man who often causing trouble, Lee is a respectful Asian man who good at Kung Fu. According to King (2002) points out that à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"reduce any threat created by the spectacle of a seemingly dominating Black characterà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ (p. 149).These features of both characters become likeable for the western audiences. In Bar fighting scene, Lee says à ¢Ã¢â€š ¬Ã…“Whats up my Niggerà ¢Ã¢â€š ¬? to the bartender because Carter said that to the African customer. But Lee doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the wordà ¢Ã¢â€š ¬?Niggerà ¢Ã¢â€š ¬? is a racist word to African. I think the director uses quite a lot this kind of jokes in the film to reflect the culture differences from society. In contrast with Jackie Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s earlier Hong Kong action movie. He represented as a masculinity and tough character most of the time. But in à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬?, character Lee who always wanted help the FBI to solve the case. And the FBI try to use character Carter to send Lee away. Altough White Character involved small role in this film. I think the director still want White character to portray as important position in the film. 3.4 Crouching Tiger, Hidden Dragon (Crouching Tiger was very well received in the Western world, however Crouching Tiger was widely dismissed as just another wuxia film among many others in asia.) Chapter 4 Research Methodology 4.1 Chapter introduction The purpose of the primary research provide the basic level of understanding for the researcher. I will use questionnaire during the primary research. The questionnaire will be conducted ten questions which indicate the western audiences interest on crossover film. The result will indicate the future trends for crossover film. This chapter will be described how the methodology adopt and analysis research question. Furthermore, this chapter is going to explain the research design, research location, sampling design and data collection process, survey instrument, and ethical issue. 4.2 Research processes Primary research: Survey ÃÆ'  Questionnaire by Student/Internet users ÃÆ'  Collect from: Northampton/ linking the questionnaire on facebook ÃÆ'  Analyze results In primary research, it will be carry out a questionnaire research. According to Ticehurst, Gregory W (2000: P.135) defined a questionnaire survey is the way to collect information from individual by using a set of question. Therefore, I believe the first to do is focus on what type of information and respondent are looking for. Then start to think about an appropriate questions for the research. The primary research will only take 10% part of this dissertation. The reason is I am hoping to get about medium size of response rate from that. Here is the brief descript type of questionnaire survey will be use: Type of questionnaire Cost Length of questionnaire Response rate Street/University/Internet Low Short Medium 4.3 Research Location The questionnaire survey is taken place from the three locations in Northampton which are the Abbeyfield school , Northampton town center and University of Northampton. The reason of chosen these place to research because it can save time to traveling different places which far way from Northampton. Further more, it can widely spread collecting the data over the internet. 4.4 Survey Instrument Development The questionnaire (Appendix). There are 3 parts of the questionnaire. The first part is about personal information such as age, gender. this is designed to collect the demographic data of the respondents. Then, the second part is about the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s knowledge on crossover film. That is to collect the information about how much respondent know about crossover film. Finally, the third part is about respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest on crossover film. And that is designed to what sort element the respondent like so I can provide the recommendation for the future crossover film. 4.5 Ethic Issue in Research The protection for the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s information is one of the most important thing in the research. In à ¢Ã¢â€š ¬Ã…“Doing your research projectà ¢Ã¢â€š ¬?, According to the Judith Bell (2005: 51) the researcher can follow two things to maintain the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s right when they carry out a research. 1.) Keep the participant innominate. 2.) Treat all the information as confidential file which from the respondent. However, My questionnaire is based on personal opinion rather than personal details. Therefore, I suppose my research will not meet any ethical issue. Chapter 5 Conclusion 5.1 The future for the crossover film 5.2 Conclusion Appendix Part -1 Rush Hour Domestic Total Gross: $141,186,864 Distributor: New Line Release Date: September 18, 1998 Genre: Action Comedy Runtime: 1 hrs. 37 min. MPAA Rating: PG-13 Production Budget: $33 million 1998 Date (click to view chart) Rank Weekend Gross % Change Theaters Change / Avg. Gross-to-Date Week # Sep 18à ¢Ã¢â€š ¬Ã¢â‚¬Å"20 1 $33,001,803 2,638 $12,510 $33,001,803 1 Sep 25à ¢Ã¢â€š ¬Ã¢â‚¬Å"27 1 $21,202,929 -35.8% 2,643 +5 $8,022 $64,037,138 2 Oct 2à ¢Ã¢â€š ¬Ã¢â‚¬Å"4 3 $14,492,122 -31.7% 2,701 +58 $5,365 $84,014,663 3 Oct 9à ¢Ã¢â€š ¬Ã¢â‚¬Å"11 2 $11,105,465 -23.4% 2,701 $4,111 $98,382,886 4 Oct 16à ¢Ã¢â€š ¬Ã¢â‚¬Å"18 4 $8,247,411 -25.7% 2,724 +23 $3,027 $109,911,590 5 Oct 23à ¢Ã¢â€š ¬Ã¢â‚¬Å"25 6 $5,860,347 -28.9% 2,602 -122 $2,252 $117,284,969 6 Oct 30à ¢Ã¢â€š ¬Ã¢â‚¬Å"Nov 1 6 $3,799,380 -35.2% 2,402 -200 $1,581 $122,428,446 7 Nov 6à ¢Ã¢â€š ¬Ã¢â‚¬Å"8 10 $3,322,424 -12.6% 2,043 -359 $1,626 $127,044,896 8 Nov 13à ¢Ã¢â€š ¬Ã¢â‚¬Å"15 11 $1,866,524 -43.8% 1,615 -428 $1,155 $129,829,673 9 Sources from: http://boxofficemojo.com/movies/?id=rushhour.htm Part -2 I am a student from University of Northampton. I am going to conduct a survey about the Crossover film that made in Hong Kong. I would be grateful if you could finish this questionnaire. Your honest view is taken with highly to appreciate. All the information in the questionnaire will be kept confidential for analysis only. Thank you very much. (Please tick the appropriate box) Gender à ¢Ã¢â‚¬â€œÃ‚ ¡ Male à ¢Ã¢â‚¬â€œÃ‚ ¡ Female Age à ¢Ã¢â‚¬â€œÃ‚ ¡ 15 ~ 25 à ¢Ã¢â‚¬â€œÃ‚ ¡ 25 ~ 35 à ¢Ã¢â‚¬â€œÃ‚ ¡ 35~ 45 à ¢Ã¢â‚¬â€œÃ‚ ¡ 45 ~ above Do you know any of these asian movie stars from below? à ¢Ã¢â‚¬â€œÃ‚ ¡ Jackie Chan à ¢Ã¢â‚¬â€œÃ‚ ¡ Bruce Lee à ¢Ã¢â‚¬â€œÃ‚ ¡ Jet Li à ¢Ã¢â‚¬â€œÃ‚ ¡ Stephen Chow à ¢Ã¢â‚¬â€œÃ‚ ¡ Andy Lau à ¢Ã¢â‚¬â€œÃ‚ ¡ Tony Leung à ¢Ã¢â‚¬â€œÃ‚ ¡ Other ________________ Have you ever watched any other films that has been made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure if the film is made in Hong Kong 5. How often do you watch Hong Kong movies? à ¢Ã¢â‚¬â€œÃ‚ ¡ Daily à ¢Ã¢â‚¬â€œÃ‚ ¡ Weekly à ¢Ã¢â‚¬â€œÃ‚ ¡ Monthly à ¢Ã¢â‚¬â€œÃ‚ ¡ Occasionally 6. Do you think Hong Kong movies representing martial arts? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure Do you understand what the story is about when you watch crossover films? If the film is using original Chinese language, just subtitles. (such as these films for example) Shaolin soccer, kung fu hustle, Internal affairs, In the mood for love à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No 8. Do you prefer to see the actor you familiar with from Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No What sort of things do you expect to see when you watch a Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Kung Fu fighting à ¢Ã¢â‚¬â€œÃ‚ ¡Action movie star à ¢Ã¢â‚¬â€œÃ‚ ¡Local culture à ¢Ã¢â‚¬â€œÃ‚ ¡Comedy Would you recommend friends to watch film that made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No

How Dangerous are Trade Disputes Between the EU and the US for Transatlantic Relations? :: Trading European Union United States Essays

How Dangerous are Trade Disputes Between the EU and the US for Transatlantic Relations? INTRODUCTION The United States of America and the 15 countries that comprise the European Union are the two largest economies in the world, and possess the world’s biggest bilateral trading and investment relationship. The enormous impact of trade relations between the two continents creates thousands of jobs and wealth on both sides of the Atlantic. These transatlantic flows of trade and investment amount to around $1 billion a day, and jointly, the global trade accounts for almost 40 % of world trade . These staggering figures indicate the incredible synergies that can result from cooperative agreements between countries, but are not always free from the perilous touch of political and national interests. Every relationship has its own pitfalls and troubles, and if not kept in check the trade disagreements that arise between these powerful entities can pose a dangerous threat to the entire relationship. Unfortunately, the disagreements that result can become so heated that a complete trade shutdown of certain items occurs. One such example is the EU/US beef trade dispute. As Michael Paulson of the Seattle Post-Intelligencer notes, as much as 90 % of US beef is produced with the aid of growth hormones and is shipped to 138 countries . The dispute is now in its 14th year after several interesting milestones in the dispute’s history. The Office of the US Trade Representative identifies several important milestones in the case beginning in 1985, when the EU restricted use of hormones to therapeutic purposes only. This was followed by a complete ban in 1989 on meat from animals treated with six growth hormones, effectively ending virtually all importation of American and Canadian beef. In 1996 the US and Canada consulted the World Trade Organization (WTO) about the ban, with the WTO ruling in 1997 that the EU’s beef ban was not based on scientific evidence . Researchers at Kansas State University have verified the WTO’s stand that there is no merit to claims hormone-fed beef is not safe to eat, as long as the hormones are used with generally accepted veterinary principles. American beef producers claim that European producers support the ban because it stifles competition, giving them a competitive edge in their own backyard through trade protectionism. They complain that French farmers are some of the most heavily subsidized in the world, giving them an unfair trade advantage.

Capuchin BiPedalism :: essays papers

Capuchin BiPedalism This experiment tested how posture affects the hand preference in tufted capuchin monkeys (Cebus apella). The research indicated that in fact there may exist a preference for use of the right-hand when in an upright posture standing bipedally. This preference, according to the study is exhibited in the capuchins when reaching bipedally. However the monkeys did not necessarily exhibit a preference when using tools to probe for a treat. In addition the results showed that there was little or no bias in hand preference neither for reaching nor for tool use when standing quadrupedally. The authors link this finding with the human retreat from quadrupedalism and our subsequent right-hand preference that has been selected for almost exclusively, equally exemplified in all human cultures, through the use of complex tools. The experiment consisted of 11 male and 5 female capuchins at various developmental levels all of which contributed 50 trials each, over 8 months. In order to conduct the quadrupedal reaching analysis the researchers placed a piece of fruit on the base of the subject’s cage. To evoke the bipedal reaching response the fruit was instead place 40-50 cm above the floor on the cage mesh. The probing response was evoked using an apparatus which was filled with a sweet sugar syrup the apparatus was mounted to the cage both at the bottom of the cage (quadrupedal response) and at shoulder heighth (bipedal response). In all cases a researcher took note of the hand used for the retrieval or tool use actions. In order to more accurately and systematically measure each response the researchers developed a formula that yields a handedness index (HI), a score that indicates hand preference. The formula is as follows: [(R-L)/(R+L)] , R = the number of right-handed reponses and L = the number of left-handed responses. Next this HI score was used as an absolute value so that regardless of right or left hand preference a measure is reached that shows overall preference strength. This scale places a positive value to right-handed actions and a negative value to left-handed actions. According to this scale there was a significant rise in frequency of right-handedness in bipedal reaching and a greater frequency overall in bipedal action. Contrarily there was little interaction in the bipedal tool use. The authors offer several mechanisms through which bipedalism may affect a particular hand preference. One view offered is that the quadrupeds, not habitually standing bipedally, are influenced by the ‘greater specialization’ required in order to perform such manual actions.

War of 1812 :: essays research papers

List and discuss the events leading up to the War of 1812 and the impact it had on American and Great Britain relations, and the American economy. During Jefferson’s second term in office, fighting between Great Britain and France was posed as a threat to American shipping. Napoleon made the decision to exclude British goods from Europe. As a result, Great Britain decided to blockade Europe and prevent ships from entering or leaving the country. A year later, Britain confiscated American cargoes and seized more than a thousand American ships. France had seized about five hundred American ships as well. America’s anger began to focus mainly on the British, even though France was also involved. This was because of the British policy of impressments. The British decided to capture American sailors, or draft them into the British navy. Also, in 1807, the commander of a British warship insisted on boarding and searching the United States naval frigate Chesapeake. When a United States captain refused to allow him onboard, the British killed three Americans and wounded eighteen. As a result, Jefferson convinced Congress to declare an embargo and ban exporting products to other countries. The Embargo Act of 1807 was eventually lifted in 1809 because it stifled American business. A group of young congressmen, known as the war hawks, were angered by the presence of Native Americans in the Indiana territory. Trobule began when General William Henry Harrison persuaded several Native American chiefs to sign away three million acres of tribal land to the United States government. A confederacy of Native Americans began to organize a fight for their homeland against intruding white settlers. This was lead by Shawnee Chief Tecumseh. Tecumseh’s brother lead the Shawnee in an attack on Harrison, but was defeated. When the war hawks found out that the confederacy was using arms from British Canada, they again called for war. James Madison, another Virginia Republican, declared war against Britain in 1812. He believed that Britain was trying to strangle American trade and weaken the American economy.

The Effects Of Transformational Leadership Education Essay

In recent old ages, educational leaders have been voicing concerns about higher burnout rates among particular instruction instructors as compared with instructors in general instruction ( Fore, Martin, & A ; Bender, 2002 ) . Many factors contribute to burnout in particular instruction. Increased learning work loads, shriveling school budgets, increasing demands for answerability, and riotous pupils are frequently blamed ( Byrne, 1994 ; Fore et al. , 2002 ) . The recession that took topographic point in the United States in 2007 has significantly exacerbated these issues. Teachers, including particular pedagogues, must get by with the issues that come from hard economic times. As budget tightens, instructors have to confront layoffs or are being forced to take wage cuts and unpaid furlough yearss ( Oliff & A ; Johnson, 2010 ) . They have to worry about supplying for themselves and besides seting in the clip and attempt to advance a conductive acquisition environment for their pupils. This makes them nerve-racking and reduces their morale to learn to the best of their capablenesss ( Reeves, 2010 ) . Furthermore, particular instruction instructors are asked to make more with less than earlier – this includes lifting teacher pupil ratios ( Center for Public Education, 2010 ) . In particular instruction, this means instructors have to learn pupils with a broader scope of disablements and class degrees. Furthermore, instructors are unable to utilize as many of the same resources that they used before, and the school supplies, stuffs, and other resources that have antecedently been given are easy being taken back ( Center for Public Education, 2010 ) . With the terminal of the federal stimulation financess that helped forestall terrible instruction cuts, many school territories will confront a more nerve-racking budget deficit in the following few old ages ( Husch, Banton, Cummings, Mazer, & A ; Sigritz, 2010 ) . All these jobs can do particular pedagogues mor e vulnerable to burnout. Burnout has been defined as â€Å" a syndrome of emotional exhaustion, depersonalisation, and a decreased sense of personal achievement † ( Leiter & A ; Maslach, 1988, p. 297 ) . Emotional exhaustion refers to the feelings of being drained or used up by the clients ( Maslach & A ; Jackson, 1981 ) . Emotional exhaustion besides is identified as â€Å" feelings of strain, peculiarly chronic weariness ensuing from overtaxing work † ( Hakanen, Bakker, & A ; Schaufeli, 2006, p. 498 ) . Teachers who have experienced this sense of emotional exhaustion study experiencing â€Å" apprehension at the idea of holding to set in another twenty-four hours on the occupation † and frequently put distance between themselves and coworkers and pupils ( Schwab, Jackson, & A ; Schuler, 1986, p. 15 ) . This distancing of oneself from the pupils is the 2nd facet of burnout, depersonalisation ( Schwab et al. , 1986 ) . Leiter and Maslach ( 1988 ) defined depersonalisation as developing a n unfeeling and indurate response toward clients. Depersonalization is besides referred to as cynicism, indifferent, or a distant attitude toward work in general and the people with whom one plant ( Hakanen et al. , 2006 ) . The 3rd facet of burnout is reduced personal achievement ( Leiter & A ; Maslach, 1988 ) . Workers tend to hold a negative assessment of themselves every bit good as their work with clients ( Maslach & A ; Jackson, 1981 ) . Teachers who suffer from burnout are unable to work efficaciously in their occupations, unable to give much of themselves to pupils, and often exhibit negative, misanthropic, and indurate attitudes toward their occupations ( Byrne, 1993 ) . A figure of surveies have shown that instructor burnout may take down pupil accomplishment. Teachers who experience occupation burnout are more likely to knock pupils, which in bend cut down pupils ‘ self-efficacy, motive to larn, completeness of apprehension, and creativeness ( Huberman & A ; Vandenb erghe, 1999 ; Maslach & A ; Leiter, 1999 ) . Researchers found instructors who experience burnout have reduced motive, impaired public presentation, and higher rates for go forthing the instruction profession ( Byrne, 1993 ; Fore et al. , 2002 ; Schwab et al. , 1986 ) . The critical function that supervisors play in impacting instructors ‘ leaning towards burnout was observed in research ( Russell, Altmaier, & A ; Van Velzen, 1987 ; Sarros & A ; Sarros, 1992 ; Zabel & A ; Zabel, 2001 ) . Supportive supervisors are likely to supply positive feedback refering supervisees ‘ accomplishments and abilities, which may do them less vulnerable to burnout. Russell et Al. ( 1987 ) reported instructors who felt support and received positive feedback from supervisors were less vulnerable to burnout. Zabel and Zabel ( 2001 ) showed particular instruction instructors were less likely to see burnout when they receive more support from decision makers, equals, and parents. Harmonizing to Sarros and Sarros ( 1992 ) , the importance of supervisor and chief support can non be underestimated as a critical resource for turn toing instructor burnout. Rose ( 1998 ) found that incidence of burnout can be reduced by high-quality leader-member exchange relationshi ps. Positive contact with supportive supervisors is besides a strong hindrance to the factors that lead to burnout. Harmonizing to Leiter and Maslach ( 1988 ) , unpleasant contacts with supervisors were associated with all three facets of burnout. Their research showed that nerve-racking interactions with supervisors lead to emotional exhaustion that causes depersonalisation, which in bend leads to decrease feelings of personal achievement. However, small research has focused on the relationship between transformational leading manner of supervisors and burnout dimensions, and the empirical grounds is inconclusive. One possible ground for the inconclusive grounds is that old literature overlooks a psychological mechanism that may be a powerful go-between to account for the relationship. In add-on, really few surveies have investigated the consequence of transformational leading manner of supervisors on burnout among particular instruction instructors. The intent of this paper was to make full the spread by analyzing the relationship between transformational leading manner of supervisors and instructor burnout in particular instruction while accounting for the mediating function of instructor ‘s naming.Literature ReviewTransformational Leadership and Job BurnoutTransformational leading. Transformational leading theory is cardinal to understanding the relationship between transformational leading manner of superviso rs and the degrees of burnout among particular instruction instructors in this survey. Harmonizing to Fry ( 2003 ) , transformational leading is â€Å" an per se based motivational procedure whereby leaders engage followings to make a connexion that raises the degree attempt and moral aspiration in both † ( p. 702 ) . Northouse ( 2004 ) proposed â€Å" transformational leading refers to the procedure whereby an single engages with others and creates a connexion that raises the degree of motive and morality in both the leader and the follower † ( p. 170 ) . Transformational leaders inspire followings to accomplish positive results by giving intending to their work and understanding their personal demands ( Boerner, Eisenbeiss, & A ; Griesser, 2007 ) . The transformational leading theory identifies four behaviours such as inspirational motive, idealised influence, rational stimulation, and individualised consideration that motivate followings per se to give their best attempts and alter their attitudes toward their work ( Bass, 1999 ) . Bass described idealised influence as shown by leaders whose behaviours can function as an illustration to be emulated by followings and promote followings to execute their best ( Bass, Avolio, Jung, & A ; Berson, 2003 ) . Furthermore, transformational leaders provide one with a sense of doing a difference through service to others by stressing â€Å" the importance of intent, committedness, and the ethical effects of determinations. Such leaders are admired as function theoretical accounts ; they generate pride, trueness, assurance, and alliance around a shared intent † ( Bass, 1997, p. 133 ) . Bass ( 1997 ) described that inspirational motive is displayed by leaders who â€Å" articulate an appealing vision of the hereafter, challenge followings with high criterions, talk optimistically and with enthusiasm, and supply encouragement and significance for what needs to be done † ( p. 133 ) . In making so, transformational leaders lift up the attempts and work morale of their followings through heightening the sense of naming, which in bend aid better single productivenesss and organisational results. Transformational leaders empower their followings â€Å" by developing them into high engagement persons † ( Bass, 1999, p. 9 ) and followings will â€Å" exceed their ain opportunisms for the good † of the organisation ( Bass, 1985, p. 15 ) . Individualized consideration is described as â€Å" leaders [ who ] trade with others as persons ; see their single demands, abilities and aspirations ; listen attentively ; further their development ; advise ; teach ; and manager † ( Bass, 1997, p. 133 ) . Transformational leaders pay attending to followings ‘ demands and support and train their growing through individualized consideration. The leaders can assist followings analyse their work-related jobs and seek possible solutions. As a effect, the transformational leading helps forestall the feeling of being strained ( i.e. , emotional exhaustion ) or distancing themselves from coworkers and pupils ( i.e. , depersonalisation ) , and increase the appraisal of their personal achievement. Intellectual stimulation is demonstrated when â€Å" leaders [ who ] inquiry old premises, traditions, and beliefs ; excite in others new positions and ways of making things ; and promote the look of thoughts and grounds † ( Bass, 1997, p. 133 ) . Transformational leaders stimulate followings to be advanced and originative in nearing old state of affairss in new ways through rational stimulation ( Bass et al. , 2003 ) . This transformational behaviour lessens the burnout symptoms such as cynicism and negativity and a inclination to be stiff, and inflexible in thought ( Freudenberger, 1977 ) . These four transformational leading behaviours can ease followings the feelings of emotional depletion and loss of motive and committedness. Transformational leading and burnout. Research is mixed on the relationship between leading manners and burnout. Seltzer, Numerof, and Bass ( 1989 ) showed that transformational leading manner helped cut down burnout, while management-by-exception leading did the antonym in a sample of employed MBA pupils. Corrigan, Diwan, Campion, and Rashid ( 2002 ) found that transformational leading had a negative relationship with burnout among mental wellness professionals. However, Stordeur, D'hoore, and Vandenbergh ( 2001 ) contended that transformational leading and contingent wages had no relationship with emotional exhaustion among hospital nursing staff. Hetland, Sandal, and Johnsen ( 2007 ) found that transformational leading was non related to emotional exhaustion, and transactional leading had no relationship with any of the three dimensions of burnout. Existing literature indicated a demand for farther survey of the mechanism through which transformational leading had an impact on bur nout, peculiarly in the school scene ( Gill, Flaschner, & A ; Shachar, 2006 ; Griffith, 2004 ; Hetland et al. , 2007 ) .Naming and BurnoutNaming. Calling, as defined by Fry ( 2003 ) is â€Å" the experience of transcendency or how one makes a difference through service to others and, in making so, derives significance and intent in life † ( p. 703 ) . Fry posits that naming is a critical portion of workplace religious wellbeing that provides one â€Å" a sense of doing a difference and therefore that one ‘s life has significance † ( p. 714 ) . Followings who experience a sense of naming are more committed to their organisation and more productive in their workplace. Markow and Klenke ( 2005 ) defined naming as â€Å" work performed out of a strong sense of interior way † ( p. 12 ) . Calling is frequently described as something that pertains to callings that an single sees as advancing the greater good or being meaningful to society ( Duffy & A ; Sedlacek, 2007 ) . Baumeister ( 1991 ) discussed the job-career-calling construct in Meanings of Life. Baumeister stated that those who view work as a occupation perform undertakings entirely to obtain things that they want. He besides stated that this attitude is frequently prevailing among lower categories, who tend to be people with less instruction. In contrast, a individual with a naming feels compelled to execute a sort of work, whether it is from a higher naming ( as is frequently stated in association with faith ) or a naming to run into a social demand ( for illustration, higher military hitch rates after Pearl Harbor ) . A naming might besides come from an person ‘s interior sense of holding a particular endowment or gift. A naming satisfies the demand for being valuable to others and society. A naming engenders a great trade of personal significance, associating a career and an person ‘s value base. Harmonizing to Bellah, Madsen, Sullivan, Swidler, and Tipton ( 2008 ) , a naming is when work becomes inseparable from the person ‘s life and character. The individual works for the fulfilment that making the work brings to the person. A naming links a individual to the larger community, and the individual is doing a part to the full community. In Fry, Nisiewicz, Vitucci, and Cedillo ( 2007 ) survey, naming can be enhanced by â€Å" giving employees acknowledgment can make this, along with giving them a sense of worth through service and a positive attitude † ( p. 20 ) . Transformational leading and naming. Transformational leading is a motivation-based theory of how to travel the organisation toward its coveted hereafter. Transformational leaders motivate followings by raising their degrees of consciousness about the importance of ends ( Northouse, 2004 ) . The most of import function that the transformational leader dramas is to â€Å" paint a vision of a coveted hereafter province and communicate it in a manner that causes followings to believe and hold faith in the vision of organisational transmutation to do the hurting of alteration worth the attempt † ( Fry, 2003, p. 702 ) . A literature reappraisal revealed that the vision exhibited by religious leaders is prognostic of one ‘s sense of naming ( Fry, 2003 ; Fry et al. , 2007 ; Fry, Vitucci, & A ; Cedillo, 2005 ; Malone & A ; Fry, 2003 ) . Fry ( 2003 ) suggested making a compelling vision that has a â€Å" wide entreaty to cardinal stakeholders, defines the finish and journey, reflects high ideals, encourages hope/faith, and establishes a criterion of excellence † provides followings with a sense of naming that motivates them to believe that they make a difference to other people ( p. 695 ) . A transformational leader who besides possesses these qualities develops a vision and communicates it efficaciously through model leading behaviours such as idealised influence, inspirational motive, individualised consideration, and rational stimulation to their followings. Consequently, followings have hope and derive significance and intent in their experiences. For illustration, Fry ( 2003 ) explaine d that the vision displayed by a religious leader includes set uping a criterion of excellence which builds followings ‘ assurance and trust in leaders. As mentioned earlier, this behaviour is a characteristic of idealised influence. Transformational leading moves followings beyond immediate opportunisms to a shared vision and mission in the organisation through idealised influence. The vision besides â€Å" vividly portray a journey that, when undertaken, will give me a sense of naming, of one ‘s life holding significance and doing a difference ( Fry, 2003, p. 718 ) . This quality is a characteristic of inspirational motive that awakens intrinsic motive of followings ( Boerner et al. , 2007 ) . Harmonizing to Bass ( 1999 ) , followings under transformational leaders are by and large more self-confident and happen more significance in their work. Consequently, instructors will happen personal significance in their work or experience called to their work. Coladarci ( 1992 ) posited that instruction is viewed as a profession with high initial committedness and is a naming for many come ining the profession. Teachers who find personal significance in their work or experience called to their work have a deep committedness to their profession ( Hakanen et al. , 2006 ) . The great value they find in instruction and the feeling that they are assisting others and working toward the greater good of society may cut down the feelings of strain and distancing of themselves from the pupils ( i.e. , depersonalisation ) , and raise the ratings of their personal achievement. Fry proposed a causal model that the follower ‘s sense of naming is prognostic of the organisational results, such as committedness and productiveness. Based on the theory of naming, the present survey hypothesizes that instructors who have a high degree of naming will see low emotional exhaustion and depersonalisation, and high personal achievement. Interceding consequence of naming. Though existing literature indicated a direct consequence of transformational leading on degrees of burnout, this survey proposes that the linkage between transformational leading and burnout may be indirect, or intervened by the sense of naming. Harmonizing to Fry ( 2003 ) , the follower ‘s sense of naming mediated the relationship between the vision exhibited by a religious leader and the organisational results, such as committedness and productiveness. Fry et Al. ( 2005 ) examined a freshly formed Apache Longbow chopper onslaught squadron and found strong empirical grounds that naming is a go-between between the qualities of religious leading and organisational results, such as trueness and productiveness. Followings who have a higher sense of naming are more committed to their organisations and more productive. Malone and Fry ( 2003 ) conducted a longitudinal field survey of elemental schools and found that religious leading had a importan t impact on organisational committedness and unit productiveness mediated by the sense of naming. In Markow and Klenke ‘s ( 2005 ) survey, naming mediates the relationship between personal significance and organisational committedness. Fry et Al. ‘s ( 2007 ) survey of a municipal authorities revealed that one ‘s sense of naming is a go-between of the relationship between the vision of a leader and organisational committedness and productiveness. Fry, Hannah, Noel, and Walumbwa ( 2011 ) found that organisational committedness and unit public presentation were to the full mediated by the sense of naming by analyzing a sample of plebes at the United States Military Academy. Therefore, this survey hypothesizes that transformational leaders exert their effects on occupation burnout among particular pedagogues through the sense of naming. Given that instruction is a field where many show a sense of naming, the extent that naming histories for the relation between transformational leading and burnout among particular pedagogues demands to be explored. One of the most powerful influences that transformational leaders have on followings is to make a compelling vision that provides one with a sense of naming through service to others, and hence happen significance and intent in life. Transformational leading Fosters a positive work attitude and provides followings with a sense of intending in their work, which in bend encouragements their intrinsic motive and energy and enables them to execute their best.Control Variables and BurnoutSurveies on demographic variables, i.e. , gender, age, and race, and their relation to burnout hold shown differing results. Maslach ( 1982 ) stated that adult females tended to see more emotional exhaustion, yet work forces are more likely to exhibit depersonalisation behaviours. Brewer and M cMahan ( 2004 ) besides reported that adult females were more prone to occupation emphasis and burnout than work forces. However, Maslach and Jackson ( 1981 ) reported no relationship between gender and burnout. Several surveies have associated burnout with age, with burnout normally impacting the younger employees ( Brewer & A ; McMahan, 2004 ; Maslach & A ; Jackson, 1981 ; Russell et al. , 1987 ) . No findings have supported a difference in burnout among cultural groups ( Brewer & A ; McMahan, 2004 ; Maslach, 1982 ) . In Kilgore and Griffin ‘s ( 1998 ) survey, they found less experient particular pedagogues had more burnout.MethodHypothesissBased on the above treatment, the undermentioned hypotheses were formulated for proving the interceding consequence of naming on the relationship between transformational leading and burnout of particular pedagogues: H1: Transformational leading is negatively related to emotional exhaustion and depersonalisation, and is positively related to personal achievement among particular pedagogues. H10: Transformational leading is non negatively related to emotional exhaustion and depersonalisation, and is non positively related to personal achievement among particular pedagogues. H2: Transformational leading is positively related to the naming. H20: Transformational leading is non positively related to the naming. H3: Career is negatively related to particular pedagogues ‘ emotional exhaustion and depersonalisation, and is positively related to personal achievement. H30: Career is non negatively related to particular pedagogues ‘ emotional exhaustion and depersonalisation, and is non positively related to personal achievement. H4: Career mediates the relationship between transformational leading and each of the three dimensions of burnout. H40: Career does non intercede the relationship between transformational leading and any of the three dimensions of burnout.Participants and Data CollectionThe sample in the survey consisted of particular instruction instructors who entirely teach particular instruction pupils in Maryland non-public and public separate twenty-four hours schools in Anne Arundel County. Separate twenty-four hours schools refer to those that enroll pupils between six and 21 old ages old who spend greater than 50 % of the school twenty-four hours in a separate twenty-four hours installation that does non function pupils without disablements ( Maryland State Department of Education, 2010 ) . These schools are chiefly self-contained installations, non residential facilities.A The topics were recruited through the MANSEF ( Maryland Association of Nonpublic Special Education Facilities ) web of non-public private particular instruction schools every bit good as public separate twenty-four hours schools in An ne Arundel County. This population of instructors plants with pupils with disablements that preclude them from having instruction services in regular instruction schoolrooms within public schools. Initial contact was made through the MANSEF manager and the Director of Special Education of Anne Arundel County. Further contact was made with the educational managers of these schools to discourse the proposed survey. The managers were informed of all of the information that would be required of the instructors ( e.g. , signature on Informed Consent, a short demographic questionnaire, the Maslach Burnout Inventory for Teachers, the Multifactor Leadership Questionnaire, and the Calling Scale ) . Once the managers agreed to hold the survey conducted in their schools, the study packages were disseminated to the managers for distribution to the instructors. Each package had a cover missive that provides an debut of the research undertaking and invites instructors to take part in the survey. Teachers were asked to subscribe the Informed Consent prior to their engagement of the survey. Stamped addressed envelopes were provided in each package for instructors to return their completed studies. Teachers who declined to take part or partly complete the studies were non included in the survey. Each of the studies was distributed and collected in the same mode to guarantee consistence in informations aggregation. Harmonizing to Gall, Gall, and Borg ( 2003 ) , consistence in informations aggregation processs is indispensable for dependability. It was estimated that it would take about 20 proceedingss to finish these three measurings and the short demographic questionnaire. To guarantee confidentiality, all questionnaires were completed anonymously, and merely a coding figure instead than a name was used to denominate each respondent. No other personal designation information such as societal security Numberss, telephone Numberss, and references were solicited on these questionnaires. All study signifiers were locked up in a safe topographic point. The size of the population was estimated at 700 non-public particular pedagogues in MANSEF schools and an extra 100 particular pedagogues in Anne Arundel County separate twenty-four hours schools. That makes the entire estimated population of 800 particular pedagogues. Although all of the managers granted permission for the study to be administered in her or his school, existent instructor engagement was voluntary. As a consequence, a sum of 256 instructors from 35 MANSEF schools ( n = 250 ) and two Anne Arundel County separate twenty-four hours schools ( n = 6 ) returned their completed studies anonymously, which yielded a 32 % response rate of the estimated population.MeasurementsMaslach burnout stock list for instructors. The concept of instructor burnout was measured by the Maslach Burnout Inventory for Teachers ( MBI Form Ed: Maslach, Jackson, & A ; Schwab, 1986 ) . The MBI consists of 22 statements sing attitudes and feelings about work ( Maslach & A ; Jackson, 1981 ) . There a re nine points associating to emotional exhaustion, five points associating to depersonalisation, and eight points associating to personal achievement ( Maslach & A ; Jackson, 1981 ) . The participants responded to the statements based on a 7-point frequence graduated table ( 0 = ne'er, 6 = every twenty-four hours ) . Examples of statements included in the study include â€Å" I feel emotionally drained from work † and â€Å" I feel really energetic † ( Maslach et al. , 1986 ) . The MBI produces three countries of tonss: emotional exhaustion, depersonalisation, and personal achievement ( Leiter & A ; Maslach, 1988 ) . As discussed earlier, these factors have been identified as major indexs of burnout and the MBI has been used extensively in surveies analyzing burnout ( Byrne, 1993 ; Fore et al. , 2002 ; Gill et al. , 2006 ; Hakanen et al. , 2006 ; Leiter & A ; Maslach, 1988 ; van Dick & A ; Wagner, 2001 ) . Maslach and Jackson ( 1981 ) reported that the dependability o f the subscales range from.71 to.90 utilizing Cronbach ‘s coefficient alpha. The test-retest dependability ranges from.53 to.89 ( Maslach & A ; Jackson, 1981 ) . Multifactor leading questionnaire. The concept of transformational leading was measured by the Multifactor Leadership Questionnaire ( MLQ Form 5X-Short ) developed by Avolio, Bass, and Jung ( 1999 ) . The subsidiaries rated their leaders on 45 leading points on a 5-point frequence graduated table ( 0 = ne'er, 4 = often if non ever ) . The MLQ is comprised of nine subscales, which assess a full scope of leading manners such as transformational, transactional, and individualistic leadings. Although measured, the concepts of transactional and individualistic leading behaviours were non included in the arrested development analyses as the preliminary analysis did non demo a correlativity between these two leading manners and occupation burnout. Harmonizing to de Vaus ( 2001 ) , a correlativity between two variables is â€Å" a pre-requisite for set uping a causal relationship † ( p. 179 ) . The five subscales used to place transformational leading manner are: ( 1 ) idealized properties, ( 2 ) idealized behaviours, ( 3 ) inspirational motive, ( 4 ) rational stimulation, and ( 5 ) individualized consideration ( Bass et al. , 2003 ) . For the subscale â€Å" idealised properties † , an illustration point is â€Å" ( my supervisor ) goes beyond opportunism for the good of the group. † An illustration point refering to the subscale â€Å" idealised behaviours † is â€Å" ( my supervisor ) specifies the importance of holding a strong sense of intent. † An illustration point that measures the subscale â€Å" inspirational motive † is â€Å" ( my supervisor ) articulates a compelling vision of the hereafter. † The subscale â€Å" rational stimulation † includes points such as â€Å" ( my supervisor ) seeks differing positions when work outing jobs. † An illustration point for the â€Å" individualised considerations † subscale is â€Å" ( my supervisor ) spends clip learning and training. † The supervisor received a mark on each of the five subscales, and together, those allowed for depicting how often he or she engaged in transformational leading behaviours. For illustration, high marking supervisors displayed transformational leading behaviours more often than those low scorers. Bass and Avolio ( 2000 ) reported dependabilities of the subscales runing from.74 to.91 based on Cronbach ‘s coefficient alpha. Naming. The concept of naming was measured by the Calling Scale developed by Markow and Klenke ( 2005 ) based on Baumeister ‘s ( 1991 ) work. Respondents provided evaluations on 12 points that assess three subscales such as occupation, naming, and calling on a seven point Likert graduated table ( 1 = non at all, 7 = a great trade ) . As discussed earlier, the major intent of this survey is to analyze the mediating function of instructors ‘ naming on the relationship between transformational leading and occupation burnout, hence, merely the naming subscale was included in the analysis. The subscale of naming was measured by six points, such as â€Å" I feel that I must make the work I do – it is portion of who I am † and â€Å" the work that I do expresses truths and values that I believe are of import † ( Markow & A ; Klenke, 2005 ) . Markow and Klenke reported that the graduated table demonstrated an internal consistence dependability of.88. Control variables. Teachers were asked to make full out a short demographic questionnaire. It included points inquiring about gender, age, and old ages in learning. There was besides a inquiry inquiring whether the instructor was a public or non-public employee. Based on the research, demographic variables do non hold a consistent relationship with burnout.Datas AnalysisDatas were analyzed utilizing one SPSS file uniting all instruments to analyze the effects of transformational leading and naming on occupation burnout among particular instruction instructors. Descriptive statistics were produced to sum up the demographic information every bit good as study measurings in this survey. Pearson Product-Moment Coefficients were besides computed to find the correlativity among study variables. To find whether transformational leading has an indirect consequence mediated by naming on the assorted dimensions of instructors ‘ burnout, a mediation theoretical account was tested ( Baron & A ; Kenny, 1986 ) . A mediation theoretical account is to place the mechanism through which an independent variable histories for the fluctuation of a dependent variable. To clear up the significance of mediation, a way diagram was used to depict the relationship among independent variable, go-between, and dependent variable. Panel A and B in Figure 1 illustrated the designated waies of a direct consequence and a entire consequence, where transformational leading is the forecaster variable, burnout is the result variable, naming is the interceding variable. a is the tract from transformational leading to naming, B is the tract from naming to burnout, c ‘ ( Panel A ) is the direct consequence of transformational leading on burnout, commanding for the consequence of the go-between, n aming, and degree Celsius ( Panel B ) is the entire consequence of transformational leading, without commanding for the consequence of the go-between. R2 was reported to mensurate the cabal of the entire discrepancy explained by the theoretical account. To acquire over the overestimate job of R2, adjusted R2 was besides reported to mensurate the variableness in the result that the theoretical account explains in the population instead than the sample ( Tabachnick & A ; Fidell, 2007 ) . This survey conducted two methods to analyze the extent to which naming histories for the relationship between transformational leading and burnout. First, this survey followed the four-step process recommended by Baron and Kenny ( 1986 ) to measure the mediation hypothesis of naming. Second, this survey performed a more statistically strict bootstrapping method to analyze the interceding consequence of naming on the relationship between transformational leading and occupation burnout. Bootstrapping is â€Å" a nonparametric attack to effect-size appraisal and hypothesis testing that makes no premises about the form of the distributions of the variables or the sampling distribution of the statistic † ( Preacher & A ; Hayes, 2004, p. 721 ) . Harmonizing to Preacher and Hayes, this method tests the mediation hypothesis more straight than carry oning a set of arrested development theoretical accounts outlined by Baron and Kenny ( 1986 ) . In add-on, Baron and Kenny standards may endure from the Type I error job by mistakenly rejecting the void hypothesis of no mediation consequence ( Holmbeck, 2002 ) . Insert Figure 1 about hereConsequencesDescriptive StatisticssIn this survey, female participants represented 71.9 % of the sample, while male instructors accounted for merely 28.1 % . 66 % of the participants were Caucasic, 24.2 % African American, and merely 9.8 % were other races such as Latino, Asian-Pacific Islander, Native American, and reported as other. The bulk of the instructors were under 30 ( 42 % ) , with 40 % being 31 to 50, and 18 % being 51 or over. Teachers were besides asked to describe their old ages in instruction. The largest group was instructors, who had been in the field for 0 to 3 old ages ( 36.7 % ) , while 31.3 % of the instructors had 4 to 9 old ages of experience, 13.3 % with 10 to 15 old ages of experience, 5.5 % had taught for 16 to 21 old ages, 7.4 % taught between 22 and 29 old ages, and 5.9 % had 30 or more old ages of learning experience. Table 1 presented the agencies, standard divergences, and correlativities of the variables in this survey, and the coefficient alphas for the measurings. The tonss for emotional exhaustion ranged from 0-6, with an mean mark 2.446, which indicated that respondents felt emotional exhaustion at least one time a month. The tonss for depersonalisation ranged from 0-5.2, with an mean mark 1.133, which implied that respondents felt depersonalisation a few times each twelvemonth. The tonss for personal achievement ranged from 1.75-6, with an mean mark 4.92, which suggested that instructors felt personal achievement more than one time a hebdomad. The tonss for the sense of naming ranged from 2.8-7.0, with an mean mark 5.47, which indicated that instructors felt the sense of naming rather a spot. The information besides showed that 60 % of the respondents had a sense of naming lower than the norm. Female instructors had a higher mean emotional exhaustion mark than male instructors ( 2.556 vs. 2.166 ) . The mean mark for emotional exhaustion was greater for the age group 26-30 ( 2.839 ) than other age groups. Female instructors had a somewhat lower mean depersonalisation mark than male instructors ( 1.144 vs. 1.128 ) . Female instructors had a higher mean personal achievement mark than male instructors ( 4.937 vs. 4.877 ) . There was a important correlativity between transformational leading and the sense of naming, R = .23, P & lt ; .01. The sense of naming was significantly correlated with emotional exhaustion, R = -.37, P & lt ; .01, depersonalisation, R = -.45, P & lt ; .01, and personal achievement, R = .57, P & lt ; .01. The significance of the correlativity warranted a farther probe to find a causal relationship among variables used in this survey. Insert Table 1 about hereTransformational Leadership, Calling, and Burnout: Hypothesiss 1-4First, Baron and Kenny ‘s four-step process was conducted to measure the mediation hypothesis of naming. In Step 1, this survey tested the entire consequence of transformational leading on different dimensions of burnout. This analysis produced the coefficients for Path degree Celsius in Figure 1 Panel B. Standardized every bit good as the matching unstandardized coefficients were shown in table 2. The consequences in table 2 supported the hypothesis 1 that transformational leading was negatively related to emotional exhaustion ( I? = -.149, P & lt ; .05 ) and depersonalisation ( I? = -.146, P & lt ; .05 ) , and was positively related to personal achievement ( I? = .211, P & lt ; .001 ) . In Step 2, this survey examined the relationship between transformational leading and naming. This measure provided the coefficients matching to Path a in Figure 1 Panel A. The consequences presented in table 2 supported the hypothesis 2 that transformational leading had a positive relationship with naming ( I? = .252, P & lt ; .001 ) . In Step 3, this survey tested a direct consequence of go-between, naming, on different dimensions of occupation burnout partialling out the consequence of transformational leading. This analysis yielded the coefficients for Path B in Figure 1 Panel A. The consequences in table 2 supported the hypothesis 3 that naming had a negative relationship with emotional exhaustion ( I? = -.370, P & lt ; .001 ) and depersonalisation ( I? = -.428, P & lt ; .001 ) , and a positive relationship with personal achievement ( I? = .554, P & lt ; .001 ) . In Step 4, this survey examined the direct consequence of transformational leading on different dimensions of burnout commanding for the go-between, naming. This measure produced the coefficients matching to Path degree Celsius ‘ in Figure 1 Panel A. The consequences presented in table 2 indicated that transformational leading was no longer significantly related to emotional exhaustion ( I? = -.056, P & gt ; .05 ) , depersonalisation ( I? = -.038, P & gt ; .05 ) , and personal achievement ( I? = .072, P & gt ; .05 ) . The consequence of transformational leading on occupation burnout decreased to zero with the inclusion of naming, back uping the hypothesis 4 that naming to the full mediated the relationship between transformational leading and each of the three dimensions of burnout harmonizing to Baron and Kenny standards. Second, bootstrapping method was conducted to analyze the interceding consequence of naming on the relationship between transformational leading and occupation burnout. The indirect effects of transformational leading on burnout constituents were -.093, CI.95 = -.154, -.046 for emotional exhaustion, -.108, CI.95 = -.184, -.053 for depersonalisation, and.139, CI.95 = .074, .221 for personal achievement. The consequences indicated that naming was a go-between, since its 95 % assurance interval did non incorporate nothing. These findings supported hypothesis 4 that transformational leading had important indirect effects on all dimensions of burnout, after commanding for instructors ‘ sense of naming.Control Variables and BurnoutThis survey tested partial effects of control variables on different dimensions of burnout. Male respondents were negatively related to emotional exhaustion ( I? = -.193, P & lt ; .01 ) . Respondents under 30 old ages old were positively related to deperson alisation ( I? = .200, P & lt ; .01 ) . White respondents showed a positive relationship with personal achievement ( I? = .165, P & lt ; .01 ) . Insert Table 2 about hereDecisionThe intent of this survey was to analyze the relationship between transformational leading and a sense of naming and occupation burnout among particular instruction instructors. This survey tested a mediated theoretical account that accounted for the influence of transformational leading on instructors ‘ burnout in particular instruction. Evidence was found to back up that transformational leading is negatively related to emotional exhaustion and depersonalisation, and positively related to personal achievement. Furthermore, this survey found that the relationship between transformational leading and instructors ‘ occupation burnout is mediated by a sense of naming. This determination suggests an indirect consequence that transformational leading has on all dimensions of burnout mediated by instructors ‘ sense of naming by assisting followings find significance or aim in their experiences and finally cut down followings the feelings of burnout. These findings advance our apprehension of the relationship between transformational leading and instructors ‘ burnout in several of import ways. The survey provides educational leaders with a more complete apprehension of the functions that transformational leading and instructors ‘ sense of naming have on occupation burnout among particular instruction instructors. Additionally, the consequences of the survey can be utile for educational leaders to do informed determinations about staff preparation and burnout intercessions for particular instruction instructors and school decision makers. The present survey found a relationship between transformational leading and assorted dimensions of burnout. These findings suggest that transformational leading can be an of import hindrance of instructors ‘ burnout in particular instruction. The arrested development consequences indicate that the more often a supervisor displays transformational leading behaviours, the lower the degrees of emotional exhaustion and depersonalisation, and the higher the sense of personal achievement. These findings are consistent with anterior grounds that transformational leading can cut down employees ‘ leaning toward burnout ( Corrigan et al. , 2002 ; Seltzer et al. , 1989 ) . Bass ( 1999 ) posited that followings under transformational leaders are by and large more self-confident and happen more significance in their work. The present survey supported the hypothesis that transformational leading was positively related to instructors ‘ sense of naming. Transformational leaders can heighten followings ‘ sense of naming by supplying them with a significance of their work and further their committednesss and liquors to excellence in their work through a assortment of transformational leading behaviours. Teachers ‘ sense of naming is positively related to the degrees of burnout among particular instruction instructors. The determination suggests that instructors with a strong sense of naming are less likely to experience both emotional exhaustion and depersonalisation. In other words, the higher the instructors ‘ sense of naming, the lower the emotional exhaustion and depersonalisation degrees. Likewise, naming besides has a important positive relationship with personal achievement. Therefore, instructors who have a strong naming to their profession experience high degrees of personal achievement. This survey supports the construct that particular instruction instructors who have a strong feeling of being called to the field are less prone to the facets of burnout. The present survey supports the indirect consequence of transformational leading on occupation burnout mediated by naming. The execution of transformational leaders can hike followings ‘ attempts and work attitudes, and heighten their public presentation through the four dimensions of transformational leading, which in bend can protect followings from being exposed to emotional exhaustion and depersonalisation. Harmonizing to a commentary by Bass in 1999, Bass ( 1999 ) overlooked the interceding functions of psychological authorization, i.e. , intending, between the relationship between transformational leading and work outcomes. Transformational leaders can increase the sense of naming in the work that particular pedagogues are making through four behaviours of transformational leading and indirectly consequence in lower emotional exhaustion and depersonalisation and higher personal achievement. This survey controlled the partial effects of demographic variables on all dimensions of burnout. The consequences revealed that male instructors had a negative relationship with emotional exhaustion. This determination is consistent with anterior grounds that male instructors could be more positive towards the demanding profession of instruction ( Schwab et al. , 1986 ) . The consequences besides showed that younger particular instruction instructors were positively related to depersonalisation. This is consistent with happening in several old surveies ( Brewer & A ; McMahan, 2004 ; Maslach & A ; Jackson, 1981 ; Russell et al. , 1987 ) . This survey besides found that white respondents showed a positive relationship with personal achievement.Restrictions and Future Research RecommendationsThe present survey is non without restrictions. The informations were collected utilizing self-administered studies, which could incorporate inaccurate or dishonest responses. This may be peculiarl y true for respondents who may hold been uncomfortable with self-disclosure. The present survey may besides be susceptible to the common method discrepancy job. Common method discrepancy occurs when multiple steps arise from one beginning ( Mitchell, 1985 ) . The findings may be capable to the external cogency job. Making generalised illation to another context must be done with cautiousness. The respondents in the present survey were particular instruction instructors, preponderantly from MANSEF schools in Maryland. Therefore, there are concerns whether the consequences would be applicable to instructors in other subjects, other school systems, or other provinces. Additionally, particular pedagogues in separate twenty-four hours schools may non be good representation of all particular instruction instructors in territories studied. Despite these restrictions, the survey provides insight into the relationship between transformational leading and burnout among particular pedagogues. Future waies for this research may use a larger sample that includes particular pedagogues in different school systems or from multiple provinces to better the external cogency of this survey. The famine of cognition about the relationship between transformational leading and burnout among particular pedagogues requires a big nationally representative dataset to do decisions that can be extended to the full population of particular instruction instructors. Furthermore, web-based airing of studies could be investigated to heighten generalisation, representation, and confidentiality. Finally, a assorted research design for incorporating both quantitative and qualitative methods would supply a more complete apprehension of the relationship between transformational leading and occupation burnout among particular instruction instructors. Further research in this country would profit educational leaders in their enterprise to supply quality educational experiences for pupils. This survey g ives educational leaders a more complete apprehension of the relationship between transformational leading and a sense of naming and occupation burnout among particular instruction instructors.Practical DeductionsDespite of the restrictions of the present survey, the consequences have of import practical deductions for particular instruction instructors, educational leaders, and other policy stakeholders. Findingss from this survey give school leaders consciousness of the capacity of transformational leading to better feelings of personal achievement found of import for developing a sense of naming and forestalling burnout among staff. Furthermore, given the significance of transformational leading behaviour has on occupation burnout among particular pedagogues, it is recommended that school leaders align professional development to the demands of their pupils and their instructors. School leaders need to understand how significantly their functions and behaviours affect the degrees of burnout among particular pedagogues. They need to hike school staff ‘s work attitudes and intrinsic motive, and supply feedback and counsel about their public presentation through a assortment of mechanisms of transformational leading. Additionally, findings from this survey can besides be used by school territories as justification for developing methods for finding leading manner and effectivity. Educational leading readying plans should include transformational leading preparation in scheduling.